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논문검색은 역시 페이퍼서치

> 복식문화학회 > 복식문화연구 > 20권 6호

친환경 유아복에 대한 인식이 유아복 구매시의 제품과 점포 선택기준에 미치는 영향- 친환경 유아복 구매자와 비 구매자 비교-

Perceptions of eco-friendly young-children`s wear and selection criteria for young-children`s wear and stores- A comparison of eco-friendly and ordinary children`s wear purchasers-

홍은비 ( Eun Bee Hong ) , 황춘섭 ( Choon Sup Hwang )

- 발행기관 : 복식문화학회

- 발행년도 : 2012

- 간행물 : 복식문화연구, 20권 6호

- 페이지 : pp.895-911 ( 총 17 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,700
논문제목
초록(외국어)
The purpose of this study was to examine consumers` perceptions of eco-friendly children`s-wear and their impact on the selection criteria for children`s-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children`s-wear in terms of their perceptions of eco-friendly children`s-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children`s wear and store. The results indicate that perceptions of eco-friendly children`s-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children`s-wear and the group not purchasing eco-friendly children`s-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer`s perceptions of eco-friendly children`s-wear had an influence on the criteria for the selection of children`s-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children`s-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 20권 6호
  • - 발행년도 : 2012
  • - 페이지 : pp.895-911 ( 총 17 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2013-590-002366336
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1892