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논문검색은 역시 페이퍼서치

> 복식문화학회 > 복식문화연구 > 23권 5호

패션 팝업 스토어의 연도별 변화 추이 및 유형 특성 - 국내 사례를 중심으로 -

The characteristics of types and annual trends of pop-up fashion stores - Focused on domestic cases -

유지헌 ( Jihun Yu ) , 최도리 ( Doree Choi )

- 발행기관 : 복식문화학회

- 발행년도 : 2015

- 간행물 : 복식문화연구, 23권 5호

- 페이지 : pp.822-834 ( 총 13 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,300
논문제목
초록(외국어)
Contemporary fashion companies have been planning marketing strategies that can promote brands and products more effectively for satisfying consumers’ increasingly diversified needs. For this reason, retail spaces have continued to evolve and the modern concept of pop-up stores appeared through this process. Therefore, the object of this study was to research domestic pop-up fashion store cases by collecting article data. These data are from Internet fashion-specialty sites and analyze the types and characteristics of pop-up fashion stores by providing basic information that will be useful in the pop-up fashion stores of companies when they establish their marketing strategies. This study utilized the content analysis method and derived the results by using SPSS Statistics. As a result of this study, the type of “pop-up fashion stores opening in distribution enterprises” comprised the highest percentage of the whole store types and the pop-up fashion stores’ management purposes were focused on product introduction, promotion, and market testing. As time passed, not only did pop-up fashion stores`` growth rate increased, but also the types of pop-up fashion stores have become more diverse. In other words, contemporary fashion companies are utilizing more pop-up fashion stores as a marketing strategy than before. However, due to the short history of domestic pop-up fashion stores, the variety of research is still insufficient, so more extensive research on pop-up fashion stores is required.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 23권 5호
  • - 발행년도 : 2015
  • - 페이지 : pp.822-834 ( 총 13 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2016-590-000710698
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1880