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> 복식문화학회 > 복식문화연구 > 24권 2호

비영리 중고가게에서 패션제품 소비자의 구매 결정요인

Factors affecting fashion consumers` purchase decisions in nonprofit thrift stores

서민정 ( Min Jeong Seo )

- 발행기관 : 복식문화학회

- 발행년도 : 2016

- 간행물 : 복식문화연구, 24권 2호

- 페이지 : pp.119-131 ( 총 13 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,300
논문제목
초록(외국어)
With the increasing popularity of nonprofit thrift shopping, new marketing strategies are needed to respond to accelerated competition in the secondhand market. To help guide the development of marketing strategies for nonprofit thrift stores, this study aims to identify factors impacting consumers` buying behavior for secondhand fashion items sold in nonprofit thrift stores. Specifically, this study investigated 1) the effects of secondhand fashion selection criteria (i.e., design, brand name, lower price) and personal factors (i.e., gender, household income, beliefs about environment) on the secondhand fashion consumption experience in nonprofit thrift stores and 2) the moderating effects of point of purchase (POP) messages (i.e., “50% Off Sale,” “New Arrivals,” “Helping Others”) on the relationships between purchase intention and impulsive buying in nonprofit thrift stores. An online survey was used to collect the data, and a total of 197 usable responses were received. The results showed that 1) gender, household income, beliefs about environment, and brand name affected the secondhand fashion consumption experience and 2) the POP message “Helping Others” negatively moderated the relationship between purchase intention and impulsive buying in nonprofit thrift stores. These results can help nonprofit thrift stores` managers to develop effective marketing strategies to increase their profits, which can be used to accomplish their mission of addressing social issues.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 24권 2호
  • - 발행년도 : 2016
  • - 페이지 : pp.119-131 ( 총 13 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2017-590-000230797
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1892