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논문검색은 역시 페이퍼서치

> 복식문화학회 > 복식문화연구 > 24권 3호

패션제품 구매과정에서 소비자 망설임에 영향을 주는 요인에 관한 연구

Factors affecting consumer hesitation in purchase decision process for fashion products

김소희 ( So Hee Kim ) , 박인애 ( In Ae Park ) , 박지선 ( In Ae Park )

- 발행기관 : 복식문화학회

- 발행년도 : 2016

- 간행물 : 복식문화연구, 24권 3호

- 페이지 : pp.385-398 ( 총 14 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,400
논문제목
초록(외국어)
In a world where opportunities and chances are common, the phenomenon referred to as “generation maybe” describes people in their 20s and early 30s who are usually being indecisive. With the increase in breadth of information and choices, the number of people who are hesitant in deciding whether to purchase increases at a fast pace, as does the number of products and services targeting this group. In order to enhance our understanding of the phenomenon of consumer hesitation, this study explores contextual factors and consumer characteristics that affect consumer hesitation in the purchase decision-making process. Specifically, this study examines whether seven contextual factors, self-determination tendencies, and five decision-making styles influence consumer hesitation in the product decision making process. An online survey was administered to test our research questions. A total of 309 Korean consumers (female= 48.9%) aged from 20 to 35 were surveyed. A regression analysis revealed that four contextual factors (product involvement, need for information on alternatives, relative price, and uncertain need), two sub-dimensions of self-determination (perceived competence and relatedness), and two decision-making styles (price seeking and advice seeking) have noticeable influences on consumer hesitation. We also found that the degree of consumer hesitation positively influences consumer post-purchase satisfaction. The study concludes with discussions and practical implications.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 24권 3호
  • - 발행년도 : 2016
  • - 페이지 : pp.385-398 ( 총 14 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2017-590-000458353
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2021
  • - 수록 논문수 : 1892