The purpose of the present study is to suggest strategies for improving public cultural services through the comparative study between ‘Bouns cultura’ in Italy and ‘Pass Culture’ in France. Bonus Cultura and Pass culture represent a welcome for those who reach the age of 18 and a reminder of how crucial culture is, both for personal enrichment and for strengthening the social fabric of the country.
In 2016 the Italian government and in 2018 the french government introduced a 500€cultural bonus for all 18-year-old people living in their nation. Young people can spend it on cultural items and activities such as going to theatres, concerts and museums, buying books, etc. They have to register online and then spend the money through the dedicated website, accessible from any device.
This study reviews several controversies on the cultural voucher policy in terms of the following debates: 1) democratization vs. cultural democracy, 2) economically or culturally underprivileged, 3) point system vs. card system, 4) pre-selected vs. free chosen, f) social welfare system vs. cultural welfare system.
As a conclusion, the study proposes the following suggestions: 1) the cultural voucher policy should make a partnership with sharing projects, social arts education programs, and public subsidy programs, 2) educating cultural welfare professionals should be accomplished for the policy’s more effective long term development.