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> 한국호텔리조트학회 > 호텔리조트연구 > 19권 4호

빅데이터 활용을 통한 호텔 휘트니스 인식 규명과 운영촉진방안 연구

A Study on the Recognition of Hotel Fitness and Operational Promotion Plans through Big Data

박태수 ( Park Tae-su )

- 발행기관 : 한국호텔리조트학회

- 발행년도 : 2020

- 간행물 : 호텔리조트연구, 19권 4호

- 페이지 : pp.59-73 ( 총 15 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,500
논문제목
초록(외국어)
Hotel companies are trying to improve customer's satisfaction and increase profits. Hotels are expanding the operation of various additional services in addition to rooms. This study aimed to develop the operational promotion plans of hotel fitness and recognition of hotel fitness consumer's by social media big data. Naver, Daum and Goggle were collected as analysis social media channels. The 6,479 words were gathered as through semantic network analysis with a keyword of 'hotel fitness' for social big data research. The period was limited for 5 years from June 1, 2015 to May 31, 2020. The data were text mining by textom and Krkwic program for social network analysis, UCINET was to draw the network between words linked to the keyword. As a results, first, various keywords recognized by hotel fitness consumer's such as 'fitness member', 'exercise', 'Shilla hotel', 'trade', 'membership', 'information', 'sea', 'contest', 'island', 'propelling', 'tourist', 'region', 'plan', 'culture', 'experience', 'swimming pool' were extracted. Second, as the result of CONCOR group analysis, totally 4 groups were formed. The sematic network analysis studies discussed the implication of hotel fitness operational promotion plans.

논문정보
  • - 주제 : 사회과학분야 > 경영학
  • - 발행기관 : 한국호텔리조트학회
  • - 간행물 : 호텔리조트연구, 19권 4호
  • - 발행년도 : 2020
  • - 페이지 : pp.59-73 ( 총 15 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2021-300-001011686
저널정보
  • - 주제 : 사회과학분야 > 경영학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1598-7760
  • - 수록범위 : 2003–2022
  • - 수록 논문수 : 1101