The purpose of this study is to identify mechanisms that increase the intention of customers to reuse the tourism platform, after analyzing the satisfaction of customers with services offered by credit card companies. To this end, we analyzed how the use-value and sacrifice factors of the credit card company's tourism platform influenced customers' intention to reuse the service. We then identified the causal relationship between each variable. We also highlight the services that the credit card company's tourism platform should focus on to increase customer reuse intention. In order to empirically analyze this, we included a survey of credit card company tourism platform users, and analyzed the results of the survey by setting hypotheses and suggesting research models through operational definition.