The purpose of this study is to investigate how the empirical value of local festivals affects the emotional response and local attachment. In addition, the purpose of this study is to investigate the mediating role of emotional response in the relationship between empirical value and local attachment. This is conducted for Gangneung, which has been developed as a regional festival. For these purpose, the authors developed four hypotheses and Data from 310 copies were collected for visitors to Gangneung's local festivals. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were conducted. The summary of the results of this study is as follows. First, Experience value has a positive effect on positive emotional responses Second, positive emotional responses has a positive effect Local attachment. Third, Experience value has a positive effect on Local attachment. Four, in the relationship between experience value and local attachment, emotional response acts as a mediator. Implications, limitations and future research directions were also discussed from these results.