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> 한국호텔리조트학회 > 호텔리조트연구 > 19권 4호

강릉지역축제의 경험적 가치가 지역애착도에 미치는 영향 - 지역축제의 긍정적 감정반응을 매개변수로 -

The Impact of Gangneung Local Festival's Experience Value on Local attachment - Focused on the Mediating Effect of Positive Emotional Responses -

정정옥 ( Jeong Jeong-ok )

- 발행기관 : 한국호텔리조트학회

- 발행년도 : 2020

- 간행물 : 호텔리조트연구, 19권 4호

- 페이지 : pp.117-137 ( 총 21 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,100
논문제목
초록(외국어)
The purpose of this study is to investigate how the empirical value of local festivals affects the emotional response and local attachment. In addition, the purpose of this study is to investigate the mediating role of emotional response in the relationship between empirical value and local attachment. This is conducted for Gangneung, which has been developed as a regional festival. For these purpose, the authors developed four hypotheses and Data from 310 copies were collected for visitors to Gangneung's local festivals. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were conducted. The summary of the results of this study is as follows. First, Experience value has a positive effect on positive emotional responses Second, positive emotional responses has a positive effect Local attachment. Third, Experience value has a positive effect on Local attachment. Four, in the relationship between experience value and local attachment, emotional response acts as a mediator. Implications, limitations and future research directions were also discussed from these results.

논문정보
  • - 주제 : 사회과학분야 > 경영학
  • - 발행기관 : 한국호텔리조트학회
  • - 간행물 : 호텔리조트연구, 19권 4호
  • - 발행년도 : 2020
  • - 페이지 : pp.117-137 ( 총 21 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2021-300-001011717
저널정보
  • - 주제 : 사회과학분야 > 경영학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1598-7760
  • - 수록범위 : 2003–2022
  • - 수록 논문수 : 1101