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논문검색은 역시 페이퍼서치

> 한국호텔리조트학회 > 호텔리조트연구 > 19권 4호

교외베이커리카페 선택속성이 만족도와 충성도에 미치는 영향 - 심리적 거리의 차이 -

Effects on Satisfaction and Loyalty for Suburban Bakery Cafe Selection Attributes - Differences in Psychological Distance -

김두현 ( Kim Doo-hyun ) , 고재윤 ( Ko Jae-youn )

- 발행기관 : 한국호텔리조트학회

- 발행년도 : 2020

- 간행물 : 호텔리조트연구, 19권 4호

- 페이지 : pp.139-161 ( 총 23 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,300
논문제목
초록(외국어)
The study confirmed the relationship between psychological distance differences, satisfaction and loyalty based on the selection attributes of Suburban bakery cafe, which have recently gained huge popularity. A total of 300 valid samples from consumers were used to perform factor analysis, reliability analysis, ANOVA and multiple regression analyses. Suburban bakery cafe selection attributes were represented by two factors: The first factor intrinsic aesthetics were natural scenery, outdoor terrace or rooftop, atmosphere, parking space, and facilities, and the second factor extrinsic quality-services were product freshness, service, taste, cleanliness and hygiene, various menus, product knowledge, expert production, and organic ingredients. The difference analysis results showed a significant difference between the close social distance and the distant spatial distance, and the extrinsic quality-service was remarkably high at the close social distance, and the extrinsic quality-service was remarkably high at the distant spatial distance. but there was no significant difference. All relationships in this study showed significant effects, all hypotheses were adopted, and the impact of intrinsic aestheticity was higher than that of extrinsic quality-services. The concept of suburban bakery cafe was established, academic differences were placed in empirical research utilizing psychological distance in restaurant field, and the importance of intrinsic aestheticity was emphasized.

논문정보
  • - 주제 : 사회과학분야 > 경영학
  • - 발행기관 : 한국호텔리조트학회
  • - 간행물 : 호텔리조트연구, 19권 4호
  • - 발행년도 : 2020
  • - 페이지 : pp.139-161 ( 총 23 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2021-300-001011722
저널정보
  • - 주제 : 사회과학분야 > 경영학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1598-7760
  • - 수록범위 : 2003–2022
  • - 수록 논문수 : 1101