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논문검색은 역시 페이퍼서치

> 한국호텔리조트학회 > 호텔리조트연구 > 19권 4호

편리미엄 소비트렌드가 소비자의 메뉴생산변화요구와 구매의도에 미치는 영향

The Effect of Convenience Premium Consumption Trends on Consumers' Demand for Change in Menu Production and Purchase Intention

김형일 ( Kim Hyeong-ii )

- 발행기관 : 한국호텔리조트학회

- 발행년도 : 2020

- 간행물 : 호텔리조트연구, 19권 4호

- 페이지 : pp.181-199 ( 총 19 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,900
논문제목
초록(외국어)
I would like to understand the consumption trend of modern people, understand consumer needs for changes in menu production that can affect the development and sales performance of the restaurant market, and conduct research on purchasing intention. The survey was conducted on ordinary consumers in the restaurant industry and men and women in their 20s and 50s to achieve their research goals. The survey was conducted on consumers in Seoul and Gyeonggi Province. A total of 300 questionnaires were distributed for 15 days from June 1, 2020 to June 14, 2020, and 271 copies were used for the final analysis. The analysis of the collected data was done through the SPSS 21.0 statistical package program and the data coding process using AMOS 20.0. Both Hypothesis 1 and Hypothesis 2 were adopted and Hypothesis 3 was partially adopted. Restaurants should develop fast and high-quality menus to meet the trend of convenience consumption, and reduce waiting times for consumers by utilizing online orders, kiosks and applications. Restaurants should develop fast and high-quality menus to suit their convenience consumption trends, and strive to reduce waiting times for consumers by using online orders, kiosks, and applications. In addition, if waiting time occurs, it will be necessary to develop programs or items that consumers can enjoy during that time so that they recognize it as another commercialization time, not a time when waiting time is wasted.

논문정보
  • - 주제 : 사회과학분야 > 경영학
  • - 발행기관 : 한국호텔리조트학회
  • - 간행물 : 호텔리조트연구, 19권 4호
  • - 발행년도 : 2020
  • - 페이지 : pp.181-199 ( 총 19 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2021-300-001011742
저널정보
  • - 주제 : 사회과학분야 > 경영학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1598-7760
  • - 수록범위 : 2003–2022
  • - 수록 논문수 : 1101