글로버메뉴 바로가기 본문 바로가기 하단메뉴 바로가기

논문검색은 역시 페이퍼서치

> 대한미용학회 > 대한미용학회지 > 16권 4호

소비자 특성에 따른 아로마 화장품 구매 인식

Analysis of Purchasing Perception of Aroma Cosmetics According to Consumer Characteristics

이혜진 ( Hye Jin Lee ) , 이창석 ( Chang Seok Lee )

- 발행기관 : 대한미용학회

- 발행년도 : 2020

- 간행물 : 대한미용학회지, 16권 4호

- 페이지 : pp.377-386 ( 총 10 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

4,500
논문제목
초록(외국어)
Aroma oils, which are mainly used as alternative medicine, have a great potential to be successful in cosmetics market. This is because aroma oils have certain factors to satisfy consumers’ needs. To explore such prospects, the perception of aroma oils as a cosmetic and the purchasing perception of aroma cosmetics were analyzed according to consumer characteristics. To classify the consumer characteristics, first, the demographic characteristics of the survey subjects were investigated, and next, the consumers’ cosmetic purchasing styles were categorized into 3 groups, namely innovative group, conservative group, and frequenter group. The results of this study revealed that many consumers made decisions to purchase a general cosmetic depending on its efficacy. Also, about a half of the consumers were willing to purchase aroma cosmetics, and 33.7% of the consumers expressed interest to buy depending on the efficacy of the aroma cosmetics. Therefore, as observed from this study, to trigger aroma cosmetics in cosmetics market excellent marketing approach is necessary. Such approach would be informing people about the efficacy of aroma oils in terms of their preferences and interests, such as anti-aging and deep moisturizing properties of aroma cosmetics.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 대한미용학회
  • - 간행물 : 대한미용학회지, 16권 4호
  • - 발행년도 : 2020
  • - 페이지 : pp.377-386 ( 총 10 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2022-500-000287455
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2508-8009
  • - 수록범위 : 2005–2022
  • - 수록 논문수 : 720