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> 한국멀티미디어언어교육학회 > Multimedia-Assisted Language Learning > 23권 4호

Augmented Reality: Exploring EFL Learners’ Switching Behaviors with Push-Pull-Mooring Framework

Augmented Reality: Exploring EFL Learners’ Switching Behaviors with Push-Pull-Mooring Framework

( Hee-jung Jung )

- 발행기관 : 한국멀티미디어언어교육학회

- 발행년도 : 2020

- 간행물 : Multimedia-Assisted Language Learning, 23권 4호

- 페이지 : pp.45-71 ( 총 27 페이지 )


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6,700
논문제목
초록(외국어)
Augmented reality (AR) content for English learning has attracted considerable scholarly attention given the increasing use of advanced learning technologies. Thus, this study investigates learners’ switching intention to AR for English learning. This study proposes a research model to explain English learners’ switching intention to AR learning based on push-pull-mooring (PPM) theory on individuals’ migration. Two variables, namely, standardized learning content and unauthenticity , were set as a push factor, whereas dynamic learning content and interactivity were proposed as a pull factor. In addition, enjoyment was set as a mooring effect that has direct moderating effects in the research model. Data of elementary school students attending local English institutions were analyzed to test proposed hypotheses using a partial least squares (PLS) with SmartPLS 3.0. Test results of the moderating effect of enjoyment on the relationship between unauthenticity and switching intention to AR for English learning significantly supported all proposed hypotheses, except for one. Findings of this study contribute to English educators and AR content developers to improve the effectiveness of educational content they provide by understanding English learners’ switching behavior from one learning environment to another.

논문정보
  • - 주제 : 어문학분야 > 영어학
  • - 발행기관 : 한국멀티미디어언어교육학회
  • - 간행물 : Multimedia-Assisted Language Learning, 23권 4호
  • - 발행년도 : 2020
  • - 페이지 : pp.45-71 ( 총 27 페이지 )
  • - UCI(KEPA) :
저널정보
  • - 주제 : 어문학분야 > 영어학
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1229-8107
  • - 수록범위 : 1998–2021
  • - 수록 논문수 : 609