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> 한국체육학회 > International Journal of Human Movement Science > 14권 2호

The Influence of Brutal Violence and its Impact on Fan Motivation in Mixed Martial Arts

The Influence of Brutal Violence and its Impact on Fan Motivation in Mixed Martial Arts

( Jerry Hewitt ) , ( Minkil Kim ) , ( Kwangho Park ) , ( Inhae Park )

- 발행기관 : 한국체육학회

- 발행년도 : 2020

- 간행물 : International Journal of Human Movement Science, 14권 2호

- 페이지 : pp.37-52 ( 총 16 페이지 )


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논문제목
초록(외국어)
This study is to examine the different fan motivation factors existed depending on the level of fan identification. Specifically, this study is to determine if the exposure to brutal violence in MMA as a fan motivation factor had a greater effect on the consumption for low identified fans vs. consumption for high identified MMA fans. The research was looking to test whether exposure to brutal violence was more of a common motivation factor in low identified fans than in high identified fans; where high identified fans had other motivation factors (skill of the fighters and overall interest in the sport). The target population of this study was participants 18 years and over with fan interest in MMA.. The findings of the study only revealed a slight negative correlation between the exposure to brutal violence and low level of fan identification. Results of the study also showed a strong positive correlation between high fan involvement and the motivation factors of skill of the fighters involved and overall interest in the sport.

논문정보
  • - 주제 : 예체능분야 > 체육학
  • - 발행기관 : 한국체육학회
  • - 간행물 : International Journal of Human Movement Science, 14권 2호
  • - 발행년도 : 2020
  • - 페이지 : pp.37-52 ( 총 16 페이지 )
  • - UCI(KEPA) :
저널정보
  • - 주제 : 예체능분야 > 체육학
  • - 성격 : 학술지
  • - 간기 : 연3회
  • - 국내 등재 : -
  • - 해외 등재 : -
  • - ISSN : 1976-4391
  • - 수록범위 : 2007–2021
  • - 수록 논문수 : 255