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> 복식문화학회 > 복식문화연구 > 29권 1호

사물인터넷 환경에서의 소비자 쇼핑 인식

Consumer shopping perceptions of an Internet of Things environment

이민선 ( Minsun Lee ) , 이현화 ( Hyun-hwa Lee )

- 발행기관 : 복식문화학회

- 발행년도 : 2021

- 간행물 : 복식문화연구, 29권 1호

- 페이지 : pp.1-15 ( 총 15 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,500
논문제목
초록(외국어)
The Internet of Things (IoT) has gained enormous popularity in various fields of industry. An IoT shopping environment is considered an effective tool for convenient use by consumers. Perceived values (including convenience and privacy risks) of IoT shopping can be the main factors that influence consumers’ shopping intentions. The current study proposed a research model based on a value-based adoption model, which integrated perceived benefit and sacrifice, shopping attitude, and shopping intention in an IoT shopping environment. As potential customers, participants in their 20s and 30s were recruited through a marketing research firm. Responses collected via an online questionnaire validated the proposed research model and hypothesis. The results confirmed significant, positive relationships between perceived benefit, including both remote control and access convenience, and consumers’ positive attitudes toward IoT shopping. The association between perceived privacy risk and consumers’ shopping attitudes was not significant. The indirect effects of two benefits of IoT shopping on shopping intention were also significant and positive. From a practical perspective, this study can help marketers and service providers manage their IoT shopping platforms or applications more effectively to attract consumers. The implications and limitations of this study are discussed. Directions for future research and development of IoT shopping environment are suggested.

논문정보
  • - 주제 : 자연과학분야 > 가정
  • - 발행기관 : 복식문화학회
  • - 간행물 : 복식문화연구, 29권 1호
  • - 발행년도 : 2021
  • - 페이지 : pp.1-15 ( 총 15 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2022-500-000327370
저널정보
  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 수록범위 : 1993–2022
  • - 수록 논문수 : 1921