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논문검색은 역시 페이퍼서치

> 관광경영학회 > 관광경영연구 > 102권 0호

COVID-19 위험지각과 해외여행 관여도가 포스트코로나 해외여행의도에 미치는 영향: 확장된 계획행동이론을 중심으로

The Influence of Risk Perception of COVID-19 and Travel Involvement on Overseas Travel Intention in Post-Corona Era: Expanding on the Theory of Planned Behavior

이승훈 ( Seunghun Lee )

- 발행기관 : 관광경영학회

- 발행년도 : 2021

- 간행물 : 관광경영연구, 102권 0호

- 페이지 : pp.437-457 ( 총 21 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

6,100
논문제목
초록(외국어)
In this study, an extended theory of planned behavior(ETPB) model was designed with the addition of risk perception of Covid-19 and overseas travel involvement variables, and attempted to identify the consumer's overseas travel intention in post-corona era. The questionnaire of this study was surveyed on domestic adults through a research company, and the results of hypothesis verification through a structural equation model are as follows. First, travel risk of Covid-19 had a significant effect on overseas travel attitude, but disease risk of Covid-19 did not. Second, overseas travel involvement had a significant effect on overseas travel attitude. Third, as a result of verifying the relationship between variables in the theory of planned behavior, subjective norm had a significant effect on attitude, and attitude and perceived behavioral control had a significant effect on overseas travel intentions in post-corona era. Fourth, as a result of verifying the indirect effect of the research model, subjective norm, overseas travel involvement, and travel risk perception of Covid-19 had a significant effect on overseas travel intention in post-corona era. This study analyzes how consumers will behave toward overseas travel in the post-corona era, suggesting policy and strategic implications for the recovery of the international travel industry.

논문정보
  • - 주제 : 사회과학분야 > 관광학
  • - 발행기관 : 관광경영학회
  • - 간행물 : 관광경영연구, 102권 0호
  • - 발행년도 : 2021
  • - 페이지 : pp.437-457 ( 총 21 페이지 )
  • - UCI(KEPA) :
저널정보
  • - 주제 : 사회과학분야 > 관광학
  • - 성격 : 학술지
  • - 간기 : 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2092-528X
  • - 수록범위 : 1997–2021
  • - 수록 논문수 : 1988