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논문검색은 역시 페이퍼서치

> 한국상품문화디자인학회 > 상품문화디자인학연구 (KIPAD논문집) > 3권 0호

상품의 리후레쉬 ( REFRESH ) 전략과 포장디자인

A Strategy of Goods Refreshing & Package Design

박규원

- 발행기관 : 한국상품문화디자인학회

- 발행년도 : 1996

- 간행물 : 상품문화디자인학연구 (KIPAD논문집), 3권 0호

- 페이지 : pp.18-32 ( 총 15 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,500
논문제목
초록(외국어)
Old fashioned product and goods can not grow any more in cutthroat competition market. And so almost of product company always discuss what should be done about this problem. How can we do advertisement and promotion or physical technic……. may be many of method should be discuss. Sometime noncommercial events are planned by the persons concerned with the product of course finally this meaning is one of tool for refreshing product image. But almost of method need expensive investment of Capital and time charged to the company. Extend over a long period of time, all companys have been to desire to get the image goods as a marketing target. And so the Expert concerned the goods studies the way how to refresh the goods. Effectiveness after package redesign is very powerful in this case. Package design is most economical method and that is faster than any other ways to refreshing product image. In the future product image Will be most important option to consumer to choose the goods on the shelf Only refreshing goods can maintenance or increase the marketshare in the cutthroat competition market. A growth factor in this environment is nice product image. All of refreshing package redesign goods have a effective method and actual way. Good pakcage design can make impressible to consumer and purchaser favorably. The powerful goods and brands are accomplished by Various marketing elements. In the future, we have condition for purchase to remember that the effect of package design is the most important to impress good.

논문정보
  • - 주제 : 예체능분야 > 미술
  • - 발행기관 : 한국상품문화디자인학회
  • - 간행물 : 상품문화디자인학연구 (KIPAD논문집), 3권 0호
  • - 발행년도 : 1996
  • - 페이지 : pp.18-32 ( 총 15 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2008-650-002427945
저널정보
  • - 주제 : 예체능분야 > 미술
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2765-1568
  • - 수록범위 : 1994–2022
  • - 수록 논문수 : 1000