Old fashioned product and goods can not grow any more in cutthroat competition market. And so almost of product company always discuss what should be done about this problem. How can we do advertisement and promotion or physical technic……. may be many of method should be discuss. Sometime noncommercial events are planned by the persons concerned with the product of course finally this meaning is one of tool for refreshing product image. But almost of method need expensive investment of Capital and time charged to the company. Extend over a long period of time, all companys have been to desire to get the image goods as a marketing target. And so the Expert concerned the goods studies the way how to refresh the goods. Effectiveness after package redesign is very powerful in this case. Package design is most economical method and that is faster than any other ways to refreshing product image. In the future product image Will be most important option to consumer to choose the goods on the shelf Only refreshing goods can maintenance or increase the marketshare in the cutthroat competition market. A growth factor in this environment is nice product image. All of refreshing package redesign goods have a effective method and actual way. Good pakcage design can make impressible to consumer and purchaser favorably. The powerful goods and brands are accomplished by Various marketing elements. In the future, we have condition for purchase to remember that the effect of package design is the most important to impress good.