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논문검색은 역시 페이퍼서치

> 한국상품문화디자인학회 > 상품문화디자인학연구 (KIPAD논문집) > 3권 0호

지역 특산물 포장디자인에 관한 연구

A Study of Package Design for Local Specialty

선정근

- 발행기관 : 한국상품문화디자인학회

- 발행년도 : 1996

- 간행물 : 상품문화디자인학연구 (KIPAD논문집), 3권 0호

- 페이지 : pp.33-51 ( 총 19 페이지 )


학술발표대회집, 워크숍 자료집 중 1,2 페이지 논문은 ‘요약’만 제공되는 경우가 있으니,

구매 전에 간행물명, 페이지 수 확인 부탁 드립니다.

5,900
논문제목
초록(외국어)
In order that korean specialty products create purchasing powers and demands, they should secure superior competitiveness compared to others as regionally unique and exclusive products. However, it is somewhat questionable whether our specialty products have been well managed enough to being sufficiently competitive. Our national income per capita reached the level of U.S. $10,000 - and the national economy scale was ranked as the world`s 11th last year. Naturally, this national economic growth affects the consumers` taste in a upward way, seeking more elegant and high-grade gifts. The specialty products, in general, might have their own initial marketing value with their unique and exclusive features. Then, what makes the purchasing power move on? They shall be package and brand recognition of the products. Nowadays, the korean farmers` and fishermen`s income have been seriously affected by the considerable increase of import of cheap products from China and from south-east asian countries. The import value of the agricultural and fishery products from abroad exceeded 10 billion U.S. Dollars last year and it is expected to be increased every year. At this stage, all we have to do is to improve the image of our country`s specialty products and to make much more efforts to secure market competitiveness. To this effect, this Research studies the package problem of the specialty products and their desirable improvements based on the sample surveys of the performances of `MY HOMETOWN SPECIALTY PRODUTS MAIL ORDER` operated by the National Agricultural Co-operative Federation (NACF) and of the native products of Cheju Island having special feature as tourist resort and of the specialty products of Chunnam province having a variety of the products compared to other land provinces.

논문정보
  • - 주제 : 예체능분야 > 미술
  • - 발행기관 : 한국상품문화디자인학회
  • - 간행물 : 상품문화디자인학연구 (KIPAD논문집), 3권 0호
  • - 발행년도 : 1996
  • - 페이지 : pp.33-51 ( 총 19 페이지 )
  • - UCI(KEPA) : I410-ECN-0102-2008-650-002427930
저널정보
  • - 주제 : 예체능분야 > 미술
  • - 성격 : 학술지
  • - 간기 : 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2765-1568
  • - 수록범위 : 1994–2022
  • - 수록 논문수 : 1000