After 1965 the development of the industrialization enterprises have rapidly expanded in numbers and in qualities so the enterprises had faced a new situation, these changes changed the business management method into the situation where they have more influence on the competition between the business and the manufactured goods. most enterprises are mistaken for having in proved the business images by having developed a symbol or a logo or by having replaced the package designs, and sometimes they are just judged by the external business image by the visually expressed designs. Despite of having to show the substantials of their business images, they seem to strong by take precedence over product sales and concentrate more on the visualized expressions, therefore rather than the whole enterprise`s substances it seems as though they are depending more on the special effects and the virtual images. Besides the strong attachment groping for the the solutions in package design, where they have specific gravity over sales promotion, it is showing only one speciality so the problem is formed not only to the image of the products but to the whole image. Package design should be able to express the brand image and have the effect of sales promotion fundamentally. also the the products must be capable of forming the personality and the composition of the identity so that it would have an effect on the form of the business images and have the complementary role for supportive situation. Like the present time where the image takes over the society, package design which is one of the essential elements for the image of the whole enterprises, it must have the specific quality of the independent individual and should be able to combine with all the elements and through out the interchange it must bring a unique meaning to form and develop the business image.