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논문검색은 역시 페이퍼서치

International Journal of Human Movement Science검색

International Journal of Human Movement Science


  • - 주제 : 예체능분야 > 체육학
  • - 성격 : 학술지
  • - 간기: 연3회
  • - 국내 등재 : -
  • - 해외 등재 : -
  • - ISSN : 1976-4391
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 12권 3호 (2018)
초록보기
The purpose of this study was to examine the association between healthy weight and physical activity, sedentary behavior, and nutrition through the lens of community level. The sample consisted 1,620 students aged 11 to 16 years, who enrolled in the Children's Health Opportunities Involving Coordinated Efforts in Schools (CHOICES) Project. Descriptive analysis and logistic regression were conducted. All data were analyzed using the SAS program (version: 9.4). Gender, physical activity, and nutrition were associated with healthy weight, while grade, year, sedentary behaviors were not associate with healthy weight. This study indicates the importance of physical activity and nutrition in mountainous region and it is recommended that school-based interventions and programming consider understanding community characteristics and limitations to promote behavioral changes for adolescent health in the Appalachian region.

Consumer Engagement and Sponsorship Effectiveness: Finding Flow in Sport

( Jeeyoon Kim ) , ( Yukyoum Kim )
5,700
초록보기
Consumer engagement concerns the quality (or strength) of the psychological connection with sport properties (or sponsors) perceived by the consumer, which is a valuable asset to sponsored property’s and sponsor’s brand equity and a key determinant of sponsorship effectiveness. In this study, we focus on the phenomenon of ‘flow’ (i.e., state of intense momentary engagement) as an important indicator of consumer engagement and examine the phenomenon’s influence on sponsorship effectiveness. A pre-post survey-based study was conducted to test whether the experience of flow influences the consumer’s attitude and behavioral intention towards the sponsor before and after the sponsorship exposure through a major sporting event. The results showed significant moderating effect of flow, suggesting emphasis on flow as a key indicator of consumer engagement and a key construct explaining sponsorship effectiveness.
5,400
초록보기
This study investigated the relationship between satisfaction of program participation and perception of successful aging in female elderly participating in oriental medicine Qigong exercise. The oriental medicine Qigong exercise program applied to the elderly women, and obtained the following results by verifying the effects of program participation satisfaction, an independent variable on the perception of successful aging, a dependent variable. First, MANOVA of participation satisfaction and successful aging perception showed significant differences in the background variables such as age, family members, educational background, exercise experience, number of training, and economic situation, etc. Second, in the multiple regression analysis which was conducted to investigate the participants' satisfaction with program participation and the effect on overall perception of successful aging, the regression model was found to be statistically significant. The results of this study showed that the appropriateness of oriental medicine Qigong exercise as an effective leisure program in the old age was confirmed, and it will be meaningful to provide basic data as an elderly leisure welfare policy in future.
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