After the middle of 1990`s, people were aware of the importance of the design and brand in Korea. At the beginning, the meaning of the brand is to be recognized f개m others. Nowaday, there has been a remarkable change in the concepts of the brand and package design. The smaller sized Packages are produced reflecting family size and life styles of customers. However, branding of the farm products is mainly focused on traditional images rather than technology and brand image. Farm products are various in size and shape. They are too heavy and big considering their commercial value. It is necessary that there is some kind of buffers or structural consideration to protect and keep them fresh. The subject of this research is to analyze the present state of farm products and problems, and present the possibilities of future growth. In this study, brand image and package design are the primary matters to present the ways and means of the functional packaging for the farm produce to develop the brand value. The research analyzed the strategic packaging methods: functional packing materials, standardization, informations provided, various packaging sizes and units, structural and graphic design development, branding, quality of the products, environmental friendly package.

In the early 19th century, posters were used to advertise the products, information and events associated with a company. From the mid 19th century, companies started using posters to highlight their brand, and thereby focused more effort on how they presented their image to the public. As technology progressed, more emphasis was put on simplicity, metaphor and the visual impact of colors in poster designs, rather than on mere text-based messages. Lithography, which was invented in the mid 19th century after the industrial revolution, contributed a great deal to the rapid development of poster design. After typography was invented by Johannes Gutenberg, and in view of the human thirst for knowledge, the importance of and need for information began to rise. That led to mass production of posters, which have become the most common printing medium for publishing and advertising. In the 20th century, a new trend in poster design began to emerge. The focus turned to the holistic visual impact of posters, leaving behind the approach of illustration through words. Accordingly, this study employs the semiotic approach in analyzing the visual quality of posters, which represents the social and cultural trend of the 20th century. In that regard, to analyze the features of visual elements, which fully formed the poster culture, this study examines the posters displayed at the "World`s Posters for a Hundred Years in the 20th Century" exhibition in 2002, organized by Doosung Paper Co. Based on that, this study explores semiotic elements as visual expressions to convey the meaning of posters in view of their relevant social background in various countries during different years between 1900 and 2000 when there was dramatic growth in poster design. Understanding the process of changes that occurred during that period would contribute to achieving a clear picture of history of the 20th century`s poster design culture.

This study delves into the process of package design development in cooperation with incumbent businesses. It is based on studies that analyze Color Marketing as a means of evoking emotions and promoting brands associated with consumer visual experiences. The study is aimed at recognizing the importance of color in association with brand identity, through substantial market analysis based on conventional studies, and inspecting the whole process of brand color development through the comprehensive facets of marketing communication. In trying to understand the importance of brand color in package development and boosting the growth of the Jeotgal (a salted fermented food in Korean cuisine) market, the study seeks to scrutinize and overview substantial processes as opposed to other studies which are based on text analysis. A few of the study`s achievements can be described as followings. First, we were able to grasp the importance of color in Color Marketing looking at the development of package design as a means of stimulating purchasing desire. Second, we could see the creation and development process of the graphic motif, in tune with the concept for package design. Third, we could see some major challenges and problems in the package design development process for color marketing. The study reflects the opinions of experts and design companies about findings and processes based on face-to-face interviews and, at this point, we must make it clear that there were some limitations in generalizing those individual results. Nevertheless, the study made some progress in recognizing Color Marketing as more effective means of delivering image and in leading to findings through a substantial analysis of the research and development process.

A culture is recognized as a new power to create values due to the advent of the knowledge-based society. Here, the culture is created and consumed based on its region. Thus, when the regions have cultural diversity and autonomy, cultural communication between them is able to exercise a creative synergic effect. In this kind of view, a culture is an essential element to form a region`s identity and image. Local residents can form a community through the culture they share with each other, and this kind of sense of unity becomes the foundation of the very local autonomy. After the enforcement of local autonomy, as the glocal(global + local) era began according to the waves of localization and globalization, each region has been trying to develop its brand image as a means of its improvement. Therefore, it should be the strategy to secure a region`s competitiveness for the 21st century to create a local brand that can be commonly used internationally as well as can maintain the region`s original culture and identity, and to enhance the brand value further. Consequently, establishing an infrastructure through the public sign system as a typical visual element that forms the environment of each region will make it possible to transform a region into a brand-new cultural space. And if an intangible value, a so-called region`s noted spot, can be created through this, the brand image that can create a region`s economic value, that is, even a tangible value can be possibly created as well. Hereunder, this study selects its object of a sign system for characterizing a regional culture in the center of Nowon-gu, and analyzes the sign system that expresses the identity of the regional culture with an actual case in order to suggest a direction of the sign system for Nowon-gu. This study is expected to be the foundation to form a regional brand image and identity of the sign system of Nowon-gu

Floral art and design is completed by people who give creative inspiration to natural objects based on reason and sensibility of themselves. And it has been applied to various fields of modern society in its substances and forms. Floral art & design is skills that produce, set up, maintain and manage decorations which can improve both functions of space and aesthetic efficiency. Those decorations are made of flowering plants as their main material in a help of creativity and expressivity of human beings. It is floral products which are selling in the market after commercializing those floral decorations and it has been highly diversified depending on their purpose. Keeping pace with consumers` standards of living, they are facing to meet consumers` personal needs which are more diversified, more individual and stronger. Coloration is regarded as an important factor for this. Coloration as one of the components in floral art and design influence atmosphere of floral products, as a result, it can look better. By those means, it can give consumers satisfaction and can be remained in their mind for a long time. The coloration in floral art and design means that more than 2 colors are used harmoniously on the colors of flowers, materials of plants and flower vases. To express feelings or deliver a message more efficiently in forming flower design, it needs to match those flowers which have different colors better than only one color. This study mainly aims to understand present situation in coloration harmony of floral products which are used widely on events, anniversaries, decorations. It is carried out by analyzing those floral products such as actual delivered to customers, displayed on the website by more than 2,000 members of KFTD(Korea Florist`s Transworld Delivery Association) or posted on magazines by florists.

The dairy industry of the interior, scoop up yoghourt`s market shows new product because it rise blue ocean. DaNong(The number one of the world) will shows yoghourt with LG household & healthcare in later this year. It`s interesting, even the industry can`t present clear reason about "the resurrection of scoop up yoghourt". The dairy industry concerned with man said, "The consumer are tired of so many to drink of yoghourt. So they want to scoop up yoghourt. There aren`t special reason." The present, star marketing is big part among the our advertisement. The reason is our country`s people is strong. They have curious, yearning, imitation about an entertainer. Almost people talk about an entertainer. The entertainment scale are high compared with population. Almost channel, the entertainer appears on TV program and there are so many an entertainment`s channel, relate to the entertainer of information, daily paper, weekly paper. The fact show there are awfully demand of information about entertainers. In a way, a bad reply or rumor are this desire derivative part about entertainers. And also they desire yearning and become like an entertainer. Entertainers have appearance, a natural talent, skill and wealth and honor. The people consider them as succeed man(or woman). Rightly the people desire to become like them but the extent is heavy. For example, a foreigner wears clothes when the important is his style and personality but a native person wants to wear like an entertainer. The entertainer wore the clothes, the clothes hanging spread that it was copy right now. It was remember, our country`s teenagers make a question of hope in the future are a progamer and an entertainer. Only look at this, it knows that how much we yearn for an entertainer.

In graphic design field, the dynamic image is used as one of the important expressive elements for its characteristic to induce dynamic and cheerful visual effects. Although there are various patterns in expressing dynamic images, one of the common characteristics covering all of the patterns is the time, a formative concept. The movement that may be called as the origin of the expression of dynamic image exists on the premise of changes in time and space. Therefore, in the graphic design field that targets the two-dimensional space without the existence of the concept of physical time, the reasonable interpretation and effective expression of the formative concept of time has been one of the urgent issues to be solved. The expression mode of dynamic image by composition was introduced and systematized during the development period of various artistic movements triggered by the appearance of new expression method, so called `abstraction` in the early 20thcentury. In particular, the active interpretation and various attempts of expression modes beginning from Futurism through Constructivism to Dadaism found in the development process of the abstract art have considerable implications for the expression of dynamic image used widely in current graphic design field. Therefore, this study examined the formation process, basic patterns and characteristics of time expression found in the abstract art in the early 20th century.