Hangul, Korean, Korean clothes, Hanok, is, South Korea, including six areas of music, the Han-style of the brand image of the country of Korea to the world that can organize a hallmark of our brand is caught. Han-style to the world our culture, but Ali`s a big role, so far, a foreign perspective of the war and the division of Korea, the country is a negative side to enhance the national brand image, follow many restrictions. As the 21st century, the culture of a country, its culture, when the economy is to create value. Olympic and World Cup in South Korea through the country`s culture was more easily welcome the opportunity to Ali. At the moment, the most representative of their culture and described the way I want is not easy to answer. Where the vague and somewhat distracting from the culture of where we should introduce the concept is not in order. By a Han-style, I gave this problem is neatly clean. This study of the leading researchers and their research materials and literature, statistics, the country`s brand image as a short knowledge of Han-style, direction and development of new strategies for building brand image for the country of South Korea to clean up the saw. Korea`s national strategy to build brand image, the image and the IT industry images, tourist images, cultural images, and eco-friendly image, the rediscovery of the value of our resources, and its culture of excellence in a variety of modern advertising recreated, Han-style, brand image, enhance the country direction to enable the Han-style you want to reconfirm the value of national brand as. As the first plan, National Identity and culture enhance the image symbolizing the second Han-style globalization, development, third world cultural items and cultural items were discussed during the development of fragrances.