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논문검색은 역시 페이퍼서치

상품문화디자인학연구 (KIPAD논문집)검색

Journal of Cultural Product & Design


  • - 주제 : 예체능분야 > 미술
  • - 성격 : 학술지
  • - 간기: 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2765-1568
  • - 간행물명 변경 사항 : 한국패키지디자인학회 논문집(~2009)→한국상품문화디자인학회 논문집(2009~)
논문제목
수록 범위 : 25권 0호 (2009)

전통식품 한과 패키지 디자인을 위한 포장재 연구

강진 ( Jin Kang )
6,600
초록보기
The package design follows in magnification of commercialism and there is a possibility of saying that the primary function which is a contents scandal carrying·protection importance but ostensible design also the specific gravity is high. The ostensible design raises a contents scandal added value and discrimination of the different goods and lets and the effect of the sale promotion which is more is enormous. Consequently the place where it stimulates the purchase of the consumer is important role. Grudge and type the product form, package design and that one elf of packing is good because the eastern first class product where the form and ingredient are similar is many and it follows and the sale does is decided. Also currently the endurance environmental matter raises its head and must execute an environmental intimate packing it develops the packing quality of material which is appropriate it follows in foodstuffs each Cabinet conference quality and circulation environment, a packing courage and a package design from the actuality which it is connected and. To recent times about lower marketing under converting the man with underdeveloped genital organ it is a tendency which it does with the discrimination policy which in packing or the brand seeks the sale method back which the foodstuffs is unique with the demand increase with the tendency where the fixed idea regarding the packing of the foodstuffs is changing and agricultural products and the foodstuffs it follows. The development possibility of the traditional food packaging subject matter which a consequently with this saves same function became feed with the fact that it will have a sufficiency. To defend an environment and it re-will apply the courage which with the effort for it uses in packing only it knows even until re-use it is possible, the environmental subject matter which hits in order to use, must conduct an effort in development. Our country traditional food as is the grudge and will be the foreign nation and it will represent the image of Korea and will be a foodstuffs which is the possibility which it will come in contact easily. Package design of like this grudge and also it hits to a Korean emotion, it sees it appears must write multi bud Edo nerve. Letting until the purity box and the time multi bud of the foodstuffs the possibility of decreasing in order to be with these people who comes in contact us all it will do to endeavor with a grudge more.
6,100
초록보기
In the modern society a spectrum of design is very broad, and design become an essential part of human life. As time goes by, customers` shopping habits are changed into considering not only goods` quality but their brand power. These change arises from development in overall manufacutral technology. In consequence, qualitative differances compared with competitors` goods are decreased, so improvement of products` brand image is more important for increasing their competitiveness. Not only goods them self but also their package take an amount of part in forming brand image. These alterations in a market condition and customer`s shopping attitude have large influence on packaging design. In the past, packaging acted as a packing material aiding goods to be transported and kept. But, these days, packaging play an important role in the field of maketing to promote sales at a display stand. So Packaging design is a cost-effective method to achieve competitiveness. In this study, we research literatures about the functional role of beverage packaging design, based on packaging design`s theoretical background. And we investigate the changes of beverage packaging design from various classic containers that carrying drink, to modern beverage packaging. Also we review several domestic beverage packaging designs. We suggest seven strategic elements that are essential to beverage packaging design, and we predict future ideal packaging design by analyzing the long-lived carbonated drinks packaging. This study could be useful for pointing out problems of nowdays beverage packaging design and expecting future drink packaging design`s developmental direction.

경기지역 쌀 브랜드 아이덴티티에 대한 연구

김정연 ( Jeong Yeon Kim ) , 호윤정 ( Yoon Jung Ho )
5,900
초록보기
In 21st century, importance of brand identity has a tendency to increase as the world becomes one unified market. Astonishingly, the number of rice brands in Korea, which have been developed by local RPC`s (Rice Processing Complexes) and self-governments, reaches around 1700. A practice of naming a brand simply from its location is too widespread, which should be improved. To rice manufacturers in Kyunggi-do as well, their brand identities should be changed since consumer`s expenditure pattern and life style are evolving. When assimilating the characteristic of a province into a product design factor, providing a sense of consistency, and escalating its brand popularity by linking their product and brand image, it is possible to increase profitability through brand and set up more consistent marketing channels. Given F.G.I. analysis on rice brands in Kyunggi-do, they are required to improve their brand identity including brand name, logo design, coloring and package design, and specialize their brands from ones of other provinces. proper advertisement of their brands by use of systematic management and application of design factors can help maximize customer`s fulfillment and cope with diverse requirements.

그린마케팅과 포장디자인의 상관관계

김희영 ( Hee Young Kim )
6,700
초록보기
Substances in the environment of manneungju manneungju since the industrial revolution in the consumption of human life is a rich resource of energy consumption and accelerating resource depletion and environmental destruction has caused the crisis. This continuous development of mankind as well as receiving threatening the survival was faced with a situation. The economic value of resources to districts based on the human desire to accumulate wealth or as a means to meet here in the industrial society, economic ethics can have a big responsibility. Therefore, the contamination of these environmental problems that individuals and businesses that the ecological balance and social welfare of the human-oriented than the high level of consumer sovereignty (Consumerism) can be solved by doing. Therefore, humans and the environment will be kept on the basis of new values and standards of corporate social responsibility and green marketing efforts, the appearance of bold imagination was Lohan.

풀 터치스크린 폰의 감성 GUI 디자인이 사용자에게 미치는 영향에 관한 연구

변정화 ( Jung Hwa Byun ) , 한상만 ( Sang Man Han )
5,500
키워드보기
초록보기
Due to the rapid development of digital technology, Information Technology revolution is following the path of Industrial Revolution. In the early development stage, technical features and hardware quality were the basis of consumption, however in today`s time where technology is leveling, consumers are constantly looking for, and demanding, something extra that would exceed their expectations. Thus producers, from the position of a saturated market, are fighting to satisfy consumer needs by presenting a new trend. This paper is an attempt to investigate the influences and consumer needs of the GUI design based mobile phone users; to identify the usability of emotion-orientated phones at this current moment in time where phones with various contents and extra features have become the norm. Therefore, this research put forward the following two hypotheses. Users prefer mobile phones that are closest to their personal taste and the primary concern in purchasing the product will be external design and internal GUI design. Emotionally orientated design provides more efficient and accurate usage. Surveying usability testing and individual needs and opinions on sensitivity, I investigated study proceeding from literary research and, elements and principles that make up the emotional GUI. The survey was carried out around mobile communication vendors in Daegu, targeting100 male and female wishing to purchase a mobile phone. Questionnaire was conducted in the following order: basic information, usability testing and sensitivity to the personal preference. Through the questionnaire, it was revealed that consumers preferred products closest to their personal needs than the technical features and reliability of the network; the design factor came across to be significantly more important than other factors. In addition, emotional GUI that used the six senses to its full extent appeared to aid its users in solving problems. Another matter found in this research was, full touchscreen mobile phones had the potential to overcome the physical and aesthetic limitations of the existing keypads. I believe new technology, combined with Gesture UI, will provide a crucial role in understanding the relations between sense and emotions, and design.

캔커피 패키지의 그래픽이미지 연구

안상락 ( Sang Lak An )
6,300
키워드보기
초록보기
The canned coffee is sold by young and old people. I investigated its graphic images by analysis of graphic factors` logical background and assessment. `Korean Yakult``s `Santafe`, `Dongsuh food``s `Maxwell house`, and `Starbucks`` `Double Shot` gained the highest point, because they use asymmetry that gives feel like casual and stability. In cans` color, just `Santafe` gained the highest point because of its clear color that gives fresh feeling. Especially, it`s metallic gold color gives freshness when people drink it. `Santafe` and `Maeil Dairies`` `Cafelatte` gained the highest point with their similar color that gives mild feeling. In cans` font, `Santafe` shows openness and activity but it`s little so it needs using bold font. `Maxwell house` shows high quality and tradition that is to say deep taste and openness by using bright image. If something gets point over 70 in final assessment, it is rated that it exceed certain standard. `Santafe` got point over 76, and `Cafelatte` and `Maxwell house` were recorded next point together.
5,500
초록보기
Many products were introduced to the markets and then disappeared in accordance with time elapse. Despite time elapse, products that consumers continuously love still survive around people. Those long-life products have good functions as well as differentiated styles of packing design made by development. The differentiated style can help consumers cognize it easily even at display of competing products and give powerful brand public relations effects by product display at shops. Therefore, vernacular packing design is thought not to be simply necessary but to be essential. This study examined changes of vernacular factors regarding cognition and favorable impression of consumers who accepted packing design images of the products. The study measured quantitatively that advanced packing design images of vernacular factors could be important variables of consumers` cognition and favorable impression, and it selected and investigated 10 long-life products that had governed domestic market more than 30 years. The author separately selected packing images of two kinds of products, that is to say, Buchaepho gas Hwalmyeongsu and Jillo soju, to investigate consumers` cognition and favorable impression on vernacular styles. NPS (Net Promoter Score) was used. The findings were: Alternative hypothesis of vernacular style of packing design had no relation with consumers` affirmative rating, while null hypothesis of the style had relation with the rating. Long-life products` vernacular style of packing design did not give consumers impression and did not function in affirmative way.

환경문제에 대응하는 포장디자인의 동향에 관한 연구

김미자 ( Mi Ja Kim )
5,700
초록보기
Over the past few years, the environmental-friendly packaging industry has responded to the packaging concerned with `Reduce`, `Reuse`, and `Recycle`. Minimizing packaging excess lowers costs and makes the package more environmentally friendly. For example, by moving from 50 microns to 45 microns, there is a weight reduction of 10 percent. The packaging companies has applied these concerns to packaging materials with biopolymer films made from renewable, natural resources that utilize starch-based crops to produce packaging that is compostable. Those products will continue in the market, as those consumers will make the sacrifices necessary to buy those products. Additionally, beside of packaging itself, packaging materials like labels, zippers, and closures are important for eco-friendly packages. Companies are looking at lower-cost alternatives to rotogravure printing such as flexographic printing. Water-based flexographic printing also offers the benefit of being more eco-friendly than rotogravure printing, which uses solvent-based ink. which lowers costs. For example, by moving from 50 microns to 45 microns, there is a weight reduction of 10 percent. Concerning nature will play a decisive role at saving packaging excess and perform a task as a company`s strategy most effectively. Without question, the strongest message form lots of studies and researches is that environmental issue should be given much more weight in the future. It is different from companies that already have a very strong business focus on the environment and make products that appeal to the dedicated eco-friendly consumer. And it is time for package design to go closer environmental-friendly.

국가브랜드이미지로서의 한(韓)스타일 연구

김동혁 ( Dong Hyek Kim )
6,100
키워드보기
초록보기
Hangul, Korean, Korean clothes, Hanok, is, South Korea, including six areas of music, the Han-style of the brand image of the country of Korea to the world that can organize a hallmark of our brand is caught. Han-style to the world our culture, but Ali`s a big role, so far, a foreign perspective of the war and the division of Korea, the country is a negative side to enhance the national brand image, follow many restrictions. As the 21st century, the culture of a country, its culture, when the economy is to create value. Olympic and World Cup in South Korea through the country`s culture was more easily welcome the opportunity to Ali. At the moment, the most representative of their culture and described the way I want is not easy to answer. Where the vague and somewhat distracting from the culture of where we should introduce the concept is not in order. By a Han-style, I gave this problem is neatly clean. This study of the leading researchers and their research materials and literature, statistics, the country`s brand image as a short knowledge of Han-style, direction and development of new strategies for building brand image for the country of South Korea to clean up the saw. Korea`s national strategy to build brand image, the image and the IT industry images, tourist images, cultural images, and eco-friendly image, the rediscovery of the value of our resources, and its culture of excellence in a variety of modern advertising recreated, Han-style, brand image, enhance the country direction to enable the Han-style you want to reconfirm the value of national brand as. As the first plan, National Identity and culture enhance the image symbolizing the second Han-style globalization, development, third world cultural items and cultural items were discussed during the development of fragrances.

공동브랜드 제주마씸 판매 촉진을 위한 디자인 제안

손영수 ( Young Soo Son )
6,600
초록보기
I finish hitting upon the primary industry product produced in Jeju and the importance of the quality of the artisan product, and the purchase standard of the product changes. It`s necessary to be utilizing common brand introduction of a product and this aggressively for Jeju regional economic activation and be making them differentiate it from a product in an other area. In order to make comsumer incuse the design image by the brand annual turnover a inventive brand development with a name started to do need. "It`s Jeju" of the common brand was made with the typical brand of Jeju the strong brand image building which can tell Jeju culture to a domestic consumption person introduced a pill charge and the brand new again, and the market competition power was raised and to strengthen the part with the design. Brand value improvement of "It`s Jeju" and a casting plan for economical energy are shown to this research.
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