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논문검색은 역시 페이퍼서치

복식문화연구검색

The Research Journal of the Costume Culture


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 18권 6호 (2010)

액티브 실버층의 성별과 연령에 따른 건강 쾌적 기능성 소재 의류의 착용 행동

박명자 ( Myung Ja Park ) , 김정민 ( Jung Min Kim ) , 박재옥 ( Jae Ok Park )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1063-1075 ( 총 13 pages)
5,300
초록보기
Studying awareness, importance, satisfaction, and wearing behavior of functional textiles for active silver generation related with gender and age is expected to contribute to clothing products development to improve and maintain their health and marketing strategy fit for user characteristics. For empirical research, a survey was developed and the aged 50 and above were 332 respondents. The results of the study are as follows. First, silver generation considered all the clothing comfort sensations important when wearing clothes, such as tactile sensation, clothing pressure sensation, thermal/wet sensation, and motion sensation in human physiological aspect. Also, stretchy fabrics were ranked first in awareness, the number of wearing times, and satisfaction of comfort functional fabrics. More than 30% of silver generation have fifteen items out of 36 functional clothes. Second, in analysis of awareness by gender on functional clothing products, women were more aware of health/safety-oriented fabrics than men were. Otherwise, men had more knowledge about the water-related properties of functional fabrics than women have, such as water/moisture absorptive and water-repellent/vapor permeable fabrics. While women have more indoor casual wear, men had more active sportswear. Also, women expressed a strong preference to the stretchy function of fabrics.

패션 기업의 사회적 책임 활동이 소비자 구매 행동에 미치는 영향

이정임 ( Jung Im Lee ) , 신수연 ( Su Yun Shin )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1076-1089 ( 총 14 pages)
5,400
초록보기
Nowadays, business environment changes with higher consumer demands for corporate social responsibility than before. However, many fashion companies are unaware of such a wave of changing business environment. And they are not so much interested in making any investment or policy for CSR activities. Besides, despite changing environment and consumer demands, there are very few studies dealing with this matter. Thus, this study aimed to find out the proper types of CSR activities for fashion companies. In addition, it also intended to determine potential effects of CSR activities on consumer attitudes and purchase behaviors. The findings are as follows. First, it is found that there are differences in consumers` perceived suitability depending on types of CSR activities of fashion company. Secondly, it is found that the suitability of CSR activities of fashion companies has positive effects on consumer attitudes to fashion companies. Thirdly, the more favorable consumer attitudes to fashion companies owing to their CSR activities are correlated with the higher consumer satisfaction. Fourthly, the more favorable consumer attitudes to fashion companies are also correlated with the higher consumer intention for purchase. Hence, it is required that fashion companies recognize the importance of their CSR activities, and also plan and implement appropriate CSR activities for consumers.

한류 스타의 패션 스타일 분석 및 디자인 개발 -중국 상해 80후 세대를 중심으로-

오지혜 ( Ji Hyo O ) , 이인성 ( In Seong Lee )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1090-1101 ( 총 12 pages)
5,200
초록보기
Thanks to both developments in various media such as the internet and TV and China`s economic growth, the fashion market in China has gain a lot of attention by global businesses as a newly-raised spending market. Fashion companies in Korea have entered into the china since the late 1990s. For them to get competitive edges, they have to differentiate their brand by creating new design based on the culture becoming mega-trend in fashion market. So in this research, I try to create fashion designs based on Hallyu Stars` fashion styles and images, who come on as a new culture code in China and other Asian. For this, I conducted theological consideration on what the Hallyu is, and looked into fashion styles in soft dramas which 5 Hallyu Stars started in and street fashion in Shanghai in China. Based on the outcomes of analysis, I figured out those star`s fashion style and created products targeting young generation born after 1980s in China. The conclusion of this study is as follows. Firstly, the very definition of Hallyu which can be described as a phenomenon in which Korean movies, soap operas, and pop music have become immensely popular throughout Asia -has been expanding to signify the proliferation of Korean culture as a whole. Secondly, having selected the 5 female stars representing Hallyu, we were able to analyze and categorize their fashion styles on the basis of their music videos, movies, and soap-operas. Thirdly, In order to explore the level of influence of Hallyu fashion industry, we studied the street fashion of Shanghai The result was that we could observe both the slim and feminine cool casual style and the cute and affectionate pretty casual style simultaneously.

한국 뮤지컬의 변천과 뮤지컬 의상의 특성에 관한 고찰

김희정 ( Hee Jung Kim )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1112-1126 ( 총 15 pages)
5,500
초록보기
This study aims to know the trace of Korean musical, consider musical depending on its type, arrange characteristic of musical costume and find out the developmental direction of Korean musical costume with potentials as a culture industry. For study method, the data were collected from thesis, academic journal, book and internet web-site concerning musical costume, literatures were considered and performance costume photos, which were captured via musical performance site, were analyzed. The history of Korean modem-day musical is regarded as starting with (1966) in the full scale. Although foreign musical was imitated in 1970s~1980s, it may be called the growth period of Korean musical because the period showed the commercial possibility. Since 1990s, large-scaled musical securing good work and popularity was popular. In 2000s, musical industry was abundant quantitatively and qualitatively as investment or popularity was significantly expanded. The type of Korean musical are divided to opera musical of European, Broadway musical of American and creative musical of Korean. The costumes used in opera musical of European and Broadway musical of American are borrowed from original works through license or were manufactured in Korea by referring to the costumes of original works and using similar materials or fabrics. The costumes used in creative musical of Korea are designed by either domestic or foreign designers and produced in Korea.

미국 직수입 의류 브랜드와 제품에 대한 구매 행동과 맞음새 만족도 조사 -20대 한국 여대생을 대상으로-

최선윤 ( Sun Yoon Choi ) , 천종숙 ( Jong Suk Chun )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1127-1137 ( 총 11 pages)
5,100
초록보기
As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent ``design`` and ``color`` of the products. The subjects reported that they were satisfied with the quality of ``materials`` and ``sewing condition``. However, they were not satisfied with the ``comfort`` or the ``size``. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.

여성 소비자의 의복 쇼핑 성향에 따른 의복 구매 행동 -연령집단별 비교분석을 중심으로-

이미숙 ( Mi Sook Lee )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1138-1151 ( 총 14 pages)
5,400
초록보기
The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modem consumers` needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects` demographic attributions. The data were analyzed by Cronbach`s α, factor analysis, cluster analysis, χ(2) test, ANOVA and Duncan`s multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

하이패션의 스누드(Snood) 코디네이션에 나타난 이미지

양아랑 ( A Rang Yang ) , 이효진 ( Hyo Jin Lee )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1153-1164 ( 총 12 pages)
5,200
초록보기
The objective of this study is to analyze the coordination images seen in comprehensive fashion items and their features. This will be done from the viewpoint of both the creativity as well as functional characteristics of items and images. For the method of study, I explored the idea of "snood" style, analyzing its features of 42 pictures appearing from the 2006 S/S to 2010 F/W collection. It is important to note that "snood" style has the characteristics of both a muffler and turtleneck. With looping design connected at both ends, it can be placed around the neck or head, creating the image of wearing a hood. After having examined the selected data and pictures, one can largely divide the exclusive high-fashion image categories into three types: feminine, avant-garde, and finally, active & functional sportive image. First, the orthodox image is widely accepted by most as it has forever evolved within the original tradition of the practically functional muffler(scarf). Second, since the metamorphic image tends to lend itself to free ideas, you can wear a snood around the shoulders like a collar. Worn together with the same type of clothing, the snood can be seen as an effective suit. Third, the aim of image emphasis is to highlight certain points, or make some features more noticeable, as a means of possibly attracting more interest and attention. The image of snood arises out of the use of shapes, colors, and other accessory parts. As mentioned earlier, snood stands out as an independent item instead of just being an accessory to clothing. Its primary function as a style coordinator is emphasized in order to create more distinctive fashion images. Through this study, I thereby intend to provide fashion style data on the latest trends, and high-fashion codes of snood coordination.

트원세대 여학생을 위한 로우 웨이스트 슬랙스 패턴 연구

신기영 ( Ki Young Shin ) , 서미아 ( Mi A Suh )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1165-1178 ( 총 14 pages)
5,400
초록보기
This study is aimed at developing low waist slacks pattern with high satisfaction measurements and beauty for the tween generation girls. For this study, the research method was as follows. By extracting and analyzing industrial and educational slacks pattern, beautiful and motion-suitable slacks pattern will be created. This study presents the ideal slacks pattern that bas great fit to tween generation girls by comparing and analyzing the previous 2 slacks pattern studies and the real clothing test. The constructed pattern in the 1 st step was modified and adjusted from the best industrial patterns` the location of waist line, waist line gradient, rear waist bottom crotch, hip bottom crotch, dart length, the ease of hip girth, the fitness of rear bottom crotch line which were not well-estimated. The 2nd step was appearance and movement test based on the 1st study. In The 3rd step, the 2nd step was chosen as the final slacks study pattern for its superior appearance & movement satisfaction comparing with other patterns.

2005~2009년 콜렉션에서 선보인 텍스타일 디자인 고찰 및 패턴 디자인 개발 -컨버세이셔널 디자인을 중심으로-

김칠순 ( Chil Soon Kim ) , 박지은 ( Ji Eun Pak )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1179-1193 ( 총 15 pages)
5,500
초록보기
For a good design, it is important to understand consumers and trend of textile and fashion design. Previous researches on textile pattern design with CAD have been done. They have studied on Korean traditional floral motives/hand painting or some geometric patterns. Few studies have been done on conversational design. Therefore the purpose of study was to observe types of textile pattern design for the recent fiver years and determine fabric pattern trends, especially on the conversational motifs. The types of patterns were analysed with professional panels from the 2005~2009 collection sources, using SPSS program. This study was also develop textile patterns creating using CAD. We conducted design process on motif creating, repeat, and mapping jobs, using textile special design program Prima vision and Photoshop CS3.

디지털 미디어 시대의 방송 분장 변화에 관한 연구

방기정 ( Kee Jung Barng ) , 김경희 ( Kyung Hee Kim ) , 김주덕 ( Ju Duck Kim )
복식문화학회|복식문화연구  18권 6호, 2010 pp. 1194-1210 ( 총 17 pages)
5,700
초록보기
The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.
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