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논문검색은 역시 페이퍼서치

복식문화연구검색

The Research Journal of the Costume Culture


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 19권 4호 (2011)

카무플라주 문양을 활용한 현대패션의 특성

김선영 ( Sun Young Kim )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 661-673 ( 총 13 pages)
5,300
초록보기
This study aimed to identify the intrinsic characteristics of camouflage patterns by reviewing their origin, transitions and types from a theoretical background and analyzing their forms of expression in contemporary fashion. For a literature review and an empirical analysis of the camouflage patterns used in contemporary fashion, the study referred to domestic and foreign fashion magazines published between 2000 S/S and 2010 S/S, including Gap Press, Fashion News, Vogue and Harper`s Bazaar, and other related data available on the internet. The findings of this study show that the forms of camouflage patterns used in contemporary fashion can be divided into four types: abstract patterns, plant patterns of flowers or leaves, animal patterns and dotted patterns. In terms of coloration, the camouflage patterns work to refresh the design, breaking from the image of military uniforms through the use of a wide range of color variation and combinations as well as the traditional camouflage colors based on khaki and beige. In terms of expression, most of them utilize printing. However, other techniques of expression, such as embroidery, beading, knitting, and collages are used to emphasize the beauty of handcrafted decorations along with the aesthetic value of reliefs. Through these tendencies of expression, the characteristics of contemporary fashion using camouflage are explained with an emphasis on feminine beauty, the expression of neutrality, and the use as decorative factors.

환편 니트 직물의 티셔츠 패턴 개발에 관한 연구 -20대 초반 성인 여성을 중심으로-

박경순 ( Kyeong Soon Park ) , 박선경 ( Sun Kyung Park )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 674-696 ( 총 23 pages)
6,300
초록보기
Recent change in consumption patterns, casual clothing market share is growing. Awareness about the quality of the product for a variety of consumer needs are becoming. Accordingly, stretch material items that satisfy modern production and consumption is increasing. Among them, circular knit and woven fabrics with different characteristics have. However, this requires a consideration of the pattern graphics, this study is not getting enough. The purpose of this study is to develop a T-shirt using circular knit pattern for women in early twenties. Through the research of literature and a survey on T-shirt patterns of ready-to-wear manufactures and training for the pattern 4 T-shirt patterns were selected. Eight women in early twenties who fit the bodily standard were selected for the test. Subjects who were tested by wearing a T-shirt made of 30`s cotton circular knit. Drafting method of T-shirt pattern which were closed to the optimum value three, derived from the five point rating scale outfit test were selected and the differences between the values of the selected drafting methods and the optimum three were verified. Passed by the test of 2 times and the final research T-shirt pattern was developed through adjusting from the optimum value three. The form which is whole is a silhouette closely in the body and drafting method the elasticity and drapery considered the quality of the circular knit where the characteristic is excellent.

한글 타이포그래피를 활용한 셔츠 디자인에 관한 연구

김미현 ( Mi Hyun Kim )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 697-711 ( 총 15 pages)
5,500
초록보기
As the superiority of Hangeul becomes known globally, design products utilizing a Hangeul motif are gaining attention in international markets. Accordingly, the interest in Hangeul typography is also increasing. Visual and formative designers are actively developing typographies, as typographies have limitless development potential as a type of formative expression for communication. Accordingly, this study will encompass the spirit, value and beauty of Hangeul in fashion design. The purpose of study is to demonstrate how to express the greatest amount of the beauty of the Korean language for the general public and how to utilize such expressions in various areas. The detailed content of this study is as following. First, the functionality and expression characteristics of typography will be understood by exploring the concept of typography and reviewing the design cases utilizing typography. Second, cases that utilized Hangeul typography will be reviewed and their types and issues will be identified. Third, the design direction will be set based on above exploration. Finally, four design works utilizing Hangeul typography will be suggested as the study result. Accordingly, this study applied Hangeul typography on the shirt design and attempted to contribute to the practical use of Hangeul in everyday living through design products.

현대 한복치마에 사용된 장식기법의 유형과 특성 -2001~2010년도를 중심으로-

옥명선 ( Myung Sun Ok ) , 박옥련 ( Ok Lyun Park )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 712-722 ( 총 11 pages)
5,100
초록보기
The purpose of this study is to examine the types and characteristics of decorative techniques applied to the Korean traditional skirt of contemporary style. For the purpose, this researcher selected 167 pieces of Korean traditional skirts which were shown in relevant monthly magazines published between 2001 and 2010. Then, the researcher classified the types of decorative techniques found in those selected pieces and analyzed the characteristics of decoration technique for each area of the pieces and the characteristics of patterns used in relation to those techniques. The Korean traditional skirt, otherwise called ``Hanbok chima``, was classified into two types, single and composite, in accordance with which technique of decoration was used to it. The single type was characterized by so many embroideries, while the composite type, a combination of two decorative techniques, seonchigi and jatmulim. In the Korean traditional skirt, decorative techniques were applied to the knotting and entire of the skirt. Patterns used to decorate the Korean traditional skirt were usually in form of embroidery, gold or silver foil or painting. Out of the patterns, those which were embroidered or painted were shaped flowers, while those which were plated with gold or silver are shaped bosangdangchomun and flowers. There were other decorative techniques than mentioned above, for example, applying two or more different colors to the hem of the skirt, attaching pads to the knotting of the skirt and padding a decorative cloth on the front center of the skirt.

바로크(Baroque) 양식 시대 서양 남성복에 나타난 남성의 몸 이미지

이효진 ( Hyo Jin Lee )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 723-739 ( 총 17 pages)
5,700
초록보기
This research seeks to analyze western men`s costume in the Baroque era in relation to men`s physical beauty from its most detailed and interesting perspective to fomulate a plausible reasoning related to the aesthetic sense of body as expressed in men`s costume. This research used national and international books, theses and internet data upon which to base a literature review for a correct understanding of Baroque style and at the same time empirical research to analyze the body image expressed in men`s costume. The Baroque style expressed in the 17th century costume offered a dynamic feeling through wavy curves, and its brilliant and colorful decorations created a passionate and charming mood resembling a flame. Accordingly, this research studied the body image as it appeared in the form of 17th century western men`s costume by dividing it into the contact beauty of the human body and the manner of hiding the architectural beauty of the human body. First, the exposed silhouette by clothing coming into contact with the human body could be found mainly in upper-class men`s costume in the first half of the 17th century. The shorter and tighter doublets and knee breeches could be analyzed in terms of erotic imagery that emphasized masculinity, aristocratic imagery that stressed a distinctive status, and geometric imagery that expressed a triangular pattern. Second, the constructive expression by hiding the human body could be found in upper-class men`s costume starting in the mid-17 century. The wearing of the justaucorps could be studied in terms of how it came into contact with the beauty of the human body but also how this clothing style the hid the architectural beauty of human body.
5,100
초록보기
Employees of sales departments of apparel makers play an important role in the success of a fashion-related business because they provide service through the direct contact with customers. This research tests several hypothesized relationships between internal marketing and its determinants, such as job satisfaction and organizational and job commitment, along with sales goal orientation. The subjects in this study were salespeople who worked at fashion stores in Yeosu and Sunchon. To measure the hypotheses, 200 questionnaires were handed out and 185 were collected. Finally, 163 questionnaires were used for the analysis, as 22 were found to be invalid. Frequency analysis, factor analysis, reliability analysis, and multiple regression techniques were used after coding and cleaning the data with the software SPSS 18.0. It was found that job satisfaction in the subjects is affected by organizational and job commitment and by their sales goal orientation. Second, it was found that both organizational and job commitment have a significant impact on sales goal orientation. According the results of this study, the higher the salesperson`s job satisfaction, the higher the organizational and job commitment are. This was also true for their sales goal orientation. Moreover, higher organizational and job commitment was correlated with a stronger sales goal orientation. On the basis of the results, marketing strategies related to personal management can be established.

안토니 가우디 작품의 트랜카디스 이미지를 응용한 니트디자인

유재영 ( Jae Young Yoo ) , 이연희 ( Youn Hee Lee )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 751-765 ( 총 15 pages)
5,500
초록보기
The purpose of this study is to apply the Trencadis images in Antony Gaudi`s work to a design motive and thus provide a new concept for a knitwear design by combining double-knitted fabrics with patchwork appliqu?, taping, stitching and quilting. This study examines the bibliographic text and precedent research related to Antony Gaudi and his works, and analyzes the historical background and formative and stylistic characteristics of Trencadis as it appeared in Gaudi`s architectural works. Also this study also examines the characteristics of knitwear and knitting theory while exploring the formative elements and the combined techniques used in modern knitwear design through fashion magazines, medium images, and online sources. The results are as follows: First, Gaudi`s work that applies a Trencadis technique has the characteristic of being creative, organic, and environmentally friendly. And in addition, its colorfulness inspires modern fashion design. Second, computerized knitting has been practiced in various ways and the fabrics knitted by both double-knitting jacquard and computerized knitting machines provide a new direction the creation of knitwear. A computerized knitting machine is especially effective for pictorial expression, and is suitable for showing the natural curve of the human body due to its sophistication. Third, as a result of applying a combined technique to the knitting of various fabrics, a combined or fusion design, which is a recent megatrend, is very effective for the design of knitwear while increasing its aesthetic value. Moreover, utilizing techniques that combine patchwork appliqu?, taping, stitching and quilting will create higher value in knitwear. Lastly, with a project of applying combined techniques in the creation of knitwear, designers can become much more creative while taking their imagination much further.

자기모니터링과 자기의식이 화장 태도에 미치는 영향

이지영 ( Ji Young Lee ) , 박길순 ( Kil Soon Park )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 766-779 ( 총 14 pages)
5,400
초록보기
The purpose of this study is to find the levels of self-monitoring, self-consciousness and cosmetic attitude of female university students and to analyze the relationship between the levels of self-monitoring, self-consciousness and cosmetic attitude in an effort to strengthen external human beauty. The respondents were 264 university women attending a university Chung-Cheong Province in Korea. In this study, a questionnaire method was used. The questionnaire consisted of SMS(self-monitoring scale), the(self-consciousness scale), and a measurement of the cosmetic attitude. Earlier studies were used to create the measuring instruments with some adjustments for the purpose of this research. Factorial analysis, correlation analysis, multiple regression analysis were carried out with SPSS 18.0. The cosmetic attitude consisted of four factors, and those factors were related to self-monitoring and self-consciousness. The Four factors were happiness with change, manners to others, the instrument of change, and conformity. It was found that the cosmetic attitude reflected the personal internal mental states; hence, the cosmetic attitude was used as method to express the internal mind. Determining the correlations between self-monitoring, self-consciousness and the cosmetic attitude was useful in understanding the personal peculiarity of the cosmetic attitude. Moreover, in the cosmetic industry, it is likely meaningful to investigate the capability whether the variables of self-monitoring and self-consciousness can be applied in an effort to understand consumers` internal character.

홍콩 성인 여성의 유방에 대한 카텍시스 및 브래지어 선호도 연구

차수정 ( Su Joung Cha ) , ( Kristina Shin )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 780-793 ( 총 14 pages)
5,400
초록보기
This study investigates the breast cathexis and brassiere design preferences of Chinese citizens living in Hong Kong in order to provide marketing intelligence for bra manufacturers whose target customers are from this group of potential customers. A questionnaire composed of questions concerning breast shape evaluations, brassiere design preferences, and brassiere purchase and wear practices was administered to 165 Hong Kong Chinese female undergraduates(N=165). For an analysis of our data, we used the SPSS program(version 14.0). The results indicate that a majority of Hong Kong Chinese female undergraduates perceive their breasts as ``slightly smaller than normal`` (n=59, 35.8%) or ``normal``(n=78, 47.3%) in volume, and ``conical``(n=77, 46.7%) or ``flat``(n=46, 27.9%). The results also suggest that Hong Kong Chinese women possess positive breast cathexis, with only a third of the respondents reporting dissatisfaction with their breasts. Women with dome-shaped breasts expressed the most positive breast cathexis, followed by those with cone-shaped breasts. The results also show that Hong Kong Chinese typically purchase 2 brassieres per year, which is a lower purchasing rate than their counterparts in Korea(Cha & Sohn, 2010) and Taiwan(ICT Life Style Research Center, 2004). The findings also demonstrate that the preferred brassiere color is black(57%), unlike in Korea, where women prefer skin-colored brassieres.

스포츠웨어 브랜드의 웹사이트 색채 특성 분석

문지영 ( Ji Young Moon ) , 김지연 ( Ji Yeon Kim ) , 조주연 ( Ju Yeon Cho ) , 이규혜 ( Kyu Hye Lee )
복식문화학회|복식문화연구  19권 4호, 2011 pp. 794-804 ( 총 11 pages)
5,100
초록보기
With increases in the amount of spare time by many and with increased social interest in health, the sportswear market is steadily growing. Thus, sportswear companies are putting more effort into developing their websites for differentiation strategies. It is possible to deliver effective images with the use of proper colors in websites. This study aimed to analyze the colors of websites of sportswear brands` and to compare their characteristics. Thirty- seven brands were chosen and classified into three groups: active sportswear, outdoor wear and golf wear. 168 color samples in total as main colors, sub-colors and accent colors were collected from the first screen of each websites. The colors were analyzed by Musell`s 10 hues and by the 12 tone classifications of PCCS. The results indicated that white is the color most often used as the main color and sub-color on these websites. There were differences among the colors of the three groups. Both active sportswear and outdoor wear have a similar tendency in terms of their use of colors and tones, while golf wear is different from these two groups. Active sportswear websites and outdoor wear websites frequently used red and vivid, bright tones for their accent colors. In comparison, Green Yellow and light grayish tones were most commonly used as accent colors in golf wear websites.
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