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논문검색은 역시 페이퍼서치

복식문화연구검색

The Research Journal of the Costume Culture


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 19권 6호 (2011)

소비가치와 경험적 제품평가가 희소성 메시지 효과에 미치는 영향

김인혜 ( In E Kim ) , 강여선 ( Yeo Sun Kang ) , 최미영 ( Mi Young Choi )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1133-1149 ( 총 17 pages)
5,700
초록보기
The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer`s purchase intention.

비만 중년 남성의 하반신 체형 분류에 관한 연구

이보나 ( Bo Na Lee ) , 서미아 ( Mi A Suh )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1150-1162 ( 총 13 pages)
5,300
초록보기
Considering the fact that the fit for men`s clothes is important for the sizing system modern ready-made pants, an analysis of obese middle-aged men is required at this period of time to determine the appropriate fit for obese men. The following research focused on 635 middle-aged obese men who had a BMI index of at least 25 and a waist circumference from the belly-button level of 34 inches or more. This research deals with the articles of circumference, thickness and other major physical changes that happen during the 30s, 40s, and 50s. According to the analysis of these body measurement articles with specific regard to age, men`s height and the height of their waist seemed to decrease as their age increased. This demonstrates that as these men grow older, the waist and stomach slowly curved into a circular and flat body type due to their obesity. In this study, the first factor figure was the height and leg length. The second factor figure was the waist form. The third factor figure was the center thigh circumference. The fourth and fifth factor figures were the hip length and shape. Lastly, the sixth factor figure was the calf circumference. These 6 factor figures construct 80.57% of the volume explanation and showed 3 patterns through a cluster analysis that showed different patterns of obesity forms for waist circumferences in key figure 1, waist and thigh circumferences in key figure 2, and waist and buttocks circumferences. Therefore, it was worthwhile to consider the circumferences of the waist, buttocks and thigh according to the body type category to enhance the drafting of well-fitting pants.

20대 여성 소비자들의 패션감성 추구에 따른 토털 코디네이션 특성

백형은 ( Hyeng Eun Baek ) , 김용숙 ( Yong Sook Kim )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1163-1176 ( 총 14 pages)
5,400
초록보기
The purposes of this study was to identify characteristics of total coordination in the pursuit fashion sensibility among women their 20`s. A self-administered questionnaire was used for data collection from 410 women in their 20`s. Data collection was conducted Aug. 5 to Aug. 15, 2009. Most women emphasized on clothing for total coordination and utilized clothing color and style as a selection criteria. They tried to match makeup and clothing, and spent more time considering makeup, hair styles, and fashion accessaries than clothing for their total coordination. Factors of fashion sensibility included luxury and fashion, casualness and ethnicity, modernity, sociality, activity, and sexual attractiveness and women were segmented into fashionably sensible intermediate, low, and high groups according to their fashion sensibility. The fashionably sensible intermediate group predominantly encompassed women who were unmarried or in their late 20`s, unemployed, highly educated, or of low economic status, preferred to mixing and matching colors, and who utilized their individuality or makeup color for total coordination. The fashionably sensible low group encompassed homemakers, in their early 20`s, high school graduates or university students, who utilized their clothing or hair color within their total coordination criteria. The fashionably sensible high group encompassed unmarried career women in their mid 20`s or of high economic status, who spent much money on their clothing, makeup, hair styles, and fashion accessaries, who preferred achromatic, warm or cool colors, and utilized their individuality or fashion color.

현대 패션디자인에 표현된 새 이미지 연구

안세라 ( Se Ra Ahn ) , 금기숙 ( Key Sook Geum )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1177-1192 ( 총 16 pages)
5,600
초록보기
As a free creature that can fly in the sky, the bird has been an object of admiration and mystery and a mediator between human beings and the heavens. This study aims to clarify the aesthetic value of birds through study of the various expressions of the bird image on clothing and by the formative will of designers. Based on the general examination of the bird image through the study of documents, this study is composed of a case analysis, which reveals on modern fashion designs. Additionally, the forms of expression of the bird image are organized according to the stereoscopic expression of shaping, the relief expression of handicraft decoration, the flat expression of surface design, and the characteristic expression of wings and feathers. The aesthetic characteristics revealed by the expression patterns are metaphorical symbolism, surrealistic humor, lyrical naturalness, and fantastical femininity. Since antiquity, the bird image continuously recreated by artists has offered aesthetic value in terms of formativeness in the external form and symbolism in the internal form. This study would help to understand the diversity of creation in contemporary fashion design.

마들렌 비요네 디자인에 나타난 촉각적 가치

윤진영 ( Jin Young Yoon ) , 임은혁 ( Eun Hyuk Yim )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1193-1204 ( 총 12 pages)
5,200
초록보기
As designs that simulate man`s five wits are important, all five senses used are complex. Tactil value by Bernard Berenson means that the object in fine art makes the spectator feel like his or her finger is touching something, although the spectator is distant from the art piece. Especially as costumes have a relationship with the flexible skin and moving body, tactile modality and tactile value is more important. In order to analyze how Madeleine Vionnet realized a new femininity through the application of the principal of tactile value to dress design and in order to define tactile value in the field of fashion, this study examines the theory of tactile value, sculpture, painting, contemporary art, and product design as well as the design of Madeleine Vionnet from 1925 to 1937 because she was in the fashion business enlarging dress shops in New york during this period. The shape of Madeleine Vionnet`s dresses made the concealed body alive through organic curves pressed against the body from cuts and dissections based on the anatomy of a supple body with curves and movement. In the garments, soft physical characteristics or the glossy touch of silk or pile textile imitated smooth skin while colors similar to a woman`s eye, hair, and skin color continue the impression of the dress extending to the body through these design elements, Madeleine Vionnet`s dresses reinforce the will to touch female body hidden under the dress by tactile values, not by the body`s modification or visual exposure.

19세기 후반 영국 여성복 상의 착용에 따른 인체 실루엣 변화

차주은 ( Joo Eun Cha ) , 천종숙 ( Jong Suk Chun )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1205-1220 ( 총 16 pages)
5,600
초록보기
The purpose of this study is to verify the change of body posture by putting on the late 19th century English women`s bodice or waistcoat. This study analyzed the female somatotype which puts on upper garments of Victorian era with using 3D body scan technology. Two sets of 19th century women`s bodice and waistcoat patterns were developed with the 19th century model size and those patterns were used for making the experimental garments. The fit of experimental garments was evaluated by the degree of change with posture and waist measurements. Three women with the same waist girth measurements with the model size were participated to the fitting test. The postural change was measured from cross-sectional body diagrams. The result of this study showed that the waist measurement of the late 19th century English women`s bodice and waistcoat pattern was smaller than the waist girth measurement. These garments compressed the midriff of the body and it made women`s distinct body silhouette. The waist girth measurement of 1876 bodice pattern was 9.2cm smaller than presented model size. The subjects` waist girth measurements were shortened by 5.0~6.1cm after wearing the 1876 bodice garment. The waist girth measurement of 1880 waistcoat pattern was 7.1cm smaller than presented model size. The subjects` waist girth measurements were shortened by 2.7~3.7cm after wearing the 1880 waistcoat garment. The back side parts of their waist were compressed and their postures were changed. The neck and shoulders were moved forward after wearing the experimental garments. These results showed that body posture could be changed to"S"shape silhouette as wearing the late 19th century English women`s bodice or waistcoat.

안경, 귀걸이, 헤어 길이와 의복 색이 20대 여성의 인상형성에 미치는 영향 - 여대생들의 평가를 중심으로 -

이명희 ( Myoung Hee Lee ) , 송원영 ( Won Young Song )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1221-1234 ( 총 14 pages)
5,400
초록보기
The purpose of this study was to investigate the differences and interaction effects in impression formation according to eyeglasses, earrings, hair length, and clothing color worn by woman in Her 20s. A quasi-experimental method was used for this study. The experimental design was a 3×2×2×4(eyeglasses×earrings×hair length×clothing color) factorial design. The model of stimulus photographs was a woman with an oval shape face in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students. First, the women wearing glasses were found to be more potent but gave more negative impressions in terms of loveliness, politeness, and attractiveness than the women without glasses. Second, the women wearing earrings were perceived to have higher individuality, attractiveness, potency, loveliness, and elegance than the women without earrings. Third, the women with short hair were evaluated to have higher individuality, potency, and elegance, and to have lower loveliness, politeness, and attractiveness than the women with long hair. Fourth, the red clothes were perceived to have the higher individuality, loveliness, and attractiveness than the dark red or grey clothes. The light grey clothes were considered as the most elegant and the dark grey clothes were shown to have low attractiveness. Fifth, the women wearing the horn-rimmed glasses with short hair were evaluated to have high individuality. The women wearing glasses with short hair were evaluated lower in loveliness than those with long hair. The women with short hair, wearing glasses without earrings were evaluated very low in attractiveness.

심리적 안녕감에 따른 네일관리행동 연구 - 판매 서비스직 여성을 중심으로 -

배선영 ( Sun Young Bae ) , 박길순 ( Kil Soon Park )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1235-1246 ( 총 12 pages)
5,200
초록보기
The purpose of this study lies in identifying the psychological state of working women engaged in sales and services and seeing how it is correlated to their nail management behavior. Also, the study aims to look into the relationship that exists between these two factors and provide information to help women live and work better with higher self-satisfaction. As for the research process, 210 women aged 20 to 30 engaging in sales and services of clothing, financing, and cosmetics sales were asked to fill out questionnaires. Survey results indicate that women who received college education and beyond as well as those working in the cosmetics sales area were exceptional in their psychological wellbeing. In addition, women with higher income, especially those who work in the cosmetics sales field and are not yet married participated in nail management behavior with the most enthusiasm. Therefore as for the relationship between psychological wellbeing and nail management behavior, it can be said that the better one`s psychological wellbeing is, the more one is likely to strive for uniqueness in managing nails.

소비자 변수와 패션리더십 - 심미적 성향, 혁신성, 대인민감성, 역할완화소비를 중심으로 -

전경숙 ( Kyung Sook Jeon ) , 박혜정 ( Hye Jung Park )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1247-1258 ( 총 12 pages)
5,200
초록보기
This study aimed to clarify the relationships among the characteristics of consumers and their influence on fashion leadership. Two kinds of variables were investigated in this study: centrality of visual product aesthetics and consumer innovativeness as personal characteristics, and role-relaxed consumption and consumer susceptibility to interpersonal influence as interpersonal characteristics. Data were gathered by surveying university students in the Seoul metropolitan area, using convenience sampling, and 322 questionnaires were used in the statistical analysis. In analyzing data, correlation analysis, factor analysis, and regression analysis were conducted. Factor analysis on the centrality of visual product aesthetics revealed three sub-factors: value, acumen, and response intensity. Meanwhile, factor analysis for consumer susceptibility to interpersonal influence revealed two sub-factors: informative and normative conformities. However, consumer innovativeness, role-relaxed consumption, and fashion leadership revealed only one factor. Regression analysis showed that visual product aesthetics, especially acumen and response intensity, were the most influential factors; furthermore, consumer innovativeness and normative conformity had positive influence on fashion leadership. However, role-relaxed consumption had negative influence on fashion leadership.

1980년 이후 자연주의 패션에 관한 연구- Vogue지 내용분석을 중심으로 -

은숙 ( Sook Eun ) , 박재옥 ( Jae Ok Park )
복식문화학회|복식문화연구  19권 6호, 2011 pp. 1259-1271 ( 총 13 pages)
5,300
초록보기
This study investigates and compares the changes of naturalism in fashion presented over a 30-year period to understand the diversity of naturalism in fashion. Data were collected from 59 volumes of the "Vogue" magazine for January and July in each year from 1980 to 2009. The data used for content analysis consists of 440 words and these were condensed into three periods according to decade(1980~1989, 1990~1999, and 2000~2009). The selected words were classified into four sub-themes according to the previous research definitions such as primitive look, natural look, eco look and handcrafted look. The results are as follows. First, naturalism of fashion was highly presented in the 1980s but the percentages of naturalism in three decades were all more or less similar. Especially, natural look appeared more in the 1980s and eco look was in the 1990s, while natural look, eco look and handcrafted look were found all together in the 2000s. Second, naturalism of fashion showed higher frequency of F/W seasons in the 1990s, while S/S seasons in the 1990s and 2000s. In particular, natural look was presented more at S/S seasons. The sub-themes coexistence were presented in the 24 seasons out of 59 seasons and showed more variously in the 2000s. Third, the words selected from sub-themes of naturalism in fashion demonstrated the differences by decade.
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