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논문검색은 역시 페이퍼서치

복식문화연구검색

The Research Journal of the Costume Culture


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 21권 4호 (2013)

의복소비에 있어서의 양면적 태도와 강박구매

박정권 ( Jung Kwon Park ) , 이현정 ( Hyun Junglee ) , 이규혜 ( Kyu Hye Lee )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 467-477 ( 총 11 pages)
5,100
초록보기
Retailers deploy new shopping value-additions to induce customers 10 shop more, thus driving compulsive buying tendencies, which lead to increased profits for them. Customers display their ambivalence in purchasing a product either through instantaneous consumption, such as when following the latest fashion trends, or methodical decision making. The aim of this study is to investigate the influence of consumers` ambivalent attitudes toward various aspects (brand, store, price, trends, and product types) of clothing shopping on compulsive behavior tendencies. Compulsive buying tendencies were analyzed in terms of the shopping value group and demographic characteristics. For the empirical research, a questionnaire was used. Data from male and female clothing shoppers were analyzed. Consumers were segmented into ambivalent consumption group, emotional value consumption group, rationality consumption group, and indifference consumption group. Results indicate that ambivalent consumption groups showed significantly higher levels of compulsive behavior tendencies in terms of brand, store, price, trends, and product types than other groups. Females showed more compulsive buying tendencies than males. Single people showed more compulsive buying tendencies than married.

패션제품 블로그 리뷰를 통한 온라인 구정효과에 대한 연구 -계획된 행동이론을 중심으로-

권수경 ( Su Kyung Kwon ) , 김선희 ( Sun Hee Kim )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 478-493 ( 총 16 pages)
5,600
초록보기
The purpose of this study is to examine the online WOM effect of blog review depending on brand awareness and message direction. The theory of planned behavior was applied to understand online WOM acceptance. A survey was conducted targeting female in 20s and 30s and 312 questionnaires were used for analysis. Frequency analysis, reliability analysis, t-test, and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, purchase intention and online re-WOM intention are higher when brand awareness is higher. Second, subjective norm, perceived behavioral control, WOM acceptance intention, purchase intention and off-line re-WOM intention show higher values when negative information is afforded. Third, in type 1 (high brand awareness/ positive message) and type 3 (low brand awareness/positive message), attitude, subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. In type 2 (high brand awareness/ negative message), subjective norm and attitude have a positive effect on WOM acceptance intention. In type 4 (low brand awareness/negative message), subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. Forth, in type I and type 3, WOM acceptance intention has a positive effect on purchase intention, offline re-WOM intention and online re-WOM intention. In type 2 and type 4, WOM acceptance intention has a negative effect on purchase intention. and a positive effect on offline re-WOM intention. The results show that blog review has ripple effect on consumer behavior by affecting purchase intention and offline re-WOM intention.

백제전통문양을 활용하나 남성 풀오버 개발

서서영 ( Seo Young Suh ) , 박길순 ( Kil Soon Park )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 494-510 ( 총 17 pages)
5,700
초록보기
The purpose or this study was 10 develop unique men`s pullovers using the patterns of" Baekje tile, brick, and gilt-bronze shoes. As the method of the study, it was reviewed of the literature about Baekje traditional patterns and the knitting techniques. The development of pullover design was used TexPro design CAD program. The manufacture of pullover were knitted by Shima Seiki computerized knitting machines and Brother manual knitting machines. The results of study were as fallows. First, the patterns of Baekje tile, brick and gilt-bronze shoes were suited to develop as motif for men`s pullover. Second, men`s pullover using Baekje traditional patterns were able to maintain the identity of Korean traditional culture and express the originality of design. Third, pullover was chosen three styles and was developed four design. Each pullover design was applied four colorway. Forth, pullover products were made by wool 100% yam or cotton47%/acrylic 53% mixed yam. The patterns were expressed by knitting techniques of floatlng jacquard and birds-eye jacquard. Luxurious knit fashions were produced. Con-sequently, through the men`s pullover development utilizing Baekjc traditional patterns was showed the superiority of the local traditional culture, which is further emphasized by the current globalization. It also confirmed the possibility of the development of high value-added knitted fashion products to meet the needs of modem people to pursue individuality.

한지사를 이용한 니트웨어 디자인 연구-에코 패션 디자인의 다양성을 도모하는 측면에서-

김기훈 ( Ki Hoon Kim )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 511-520 ( 총 10 pages)
4,500
초록보기
This study examines the development of knitwear design using environmentally friendly Hauji (Korean traditional handmade paper) yam. While its environmentally friendly features make Hanji yam suitable for eoo-fashion design, Hanji products, generally produced in limited quantities, are highly unlikely to become a commercial success due to their high prices. Therefore, a new technology allowing the production of low-cost Hanji yam is in high demand, as is its application across multiple products in addition to knitwear, The significance of this study lies in that it suggests ways to design knitwear which reflect the versatility of modern eco-fashion to meet the needs of consumers. This study presents knitwear designs, specifically party wear and everyday fashion, that utilize the advantages of Hunji yarn and represent 2013 S/S color trends. Two outfits will be featured - one for women in their 20s and 30s and the other for women in their 30s and 40s. Also, this paper includes a literature review and an accounting of online research 0n Hanji yarn and eco-fashion designs

인플래터블 패션의 조형적 특성 연구

손수민 ( Sue Min Son )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 521-534 ( 총 14 pages)
5,400
초록보기
This study aims 10 identify the formative features of inflatable fashion that has changed its form or fulfilled specific functions by inserting air between fabrics or between clothes and the human body. Images of inflatable fashion images after the 1990s were collected from the literature and internet data and were analyzed based on the formative features of inflatable design. Through this analysis, it was determined that there were four formative features of inflatable fashion: First, inflatable fashion has functionality. General fashion also has functionality, but inflatable fashion has expanded functionalities such as an air bag effect or insulation due to injected air. Second, the formative potential. Inflatable fashion can be changed into different forms depending on the amount or air injected. Light-weighted air holds up the material of the clothes. So new forms that are different from conventional fashion, which gives inflatable fashion its formative potential, can be suggested. Third, aesthetic expansion. Inflatable fashion when its volume is expanded expresses the beauty of scale, or expresses a voluptuous beauty when part of human body is exaggerated. Fourth, it has an unconstructive characteristic. Space that is visible due to the transparent material of inflatable fashion expresses the intention of the designer to fulfill an unconstructive concept. In conclusion, the formative features of inflatable design have formative significances: practicality, aesthetic significance, semantics and technical significance.

컴프레션웨어의 압박감 측정 방법 비교 연구

박지혜 ( Jee Hye Park ) , 천종숙 ( Jongsuk Chun )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 535-545 ( 총 11 pages)
5,100
초록보기
The aim of this study was comparing measuring tools for detecting physical comfortness with variation of garment pressure. The measuring tools for detecting physical comfortness were EEG and survey questionnaire. Two low-pressure compressionwears and a commercial compressionwcar (girdle) were tested. Results showed that the questionnaire survey well detected suffocation or motion comfortness. But it did nor discrete the appropriate tightness of the compressionwears. The results of EEG analysis show that the absolute power or a -wave value was elevated with the low-pressure compressionwears. It also showed lower stress value. The high-pressure compressionwear presented decreased absolute power of a -wave value. It showed higher stress value. These results implicate that EEG can appropriatly indicate the change of physical comfortness of compressionwear. The appropriate tightness of compressionwear can be measured with EEG analysis rather than survey questionnaire.

모 브랜드와 확장된 브랜드의 브랜드 이미지, 광고 이미지 일치도에 따른 브랜드 태도

이현정 ( Hyun Jung Lee ) , 이지연 ( Ji Yeon Lee )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 546-561 ( 총 16 pages)
5,600
초록보기
This study investigated how consumers perceive brand image, the consistency between the images of parent brands and extended brands, the consistency of their advertising images, the differences between brand image and advertising image, and how consumers` brand attitudes change based on those differences. An online survey was administered to women in their 20s and 30s who often use cosmetics and are interested in brands. The brands considered in this research were Chanel, Dior, Armani, and Anna Sui. which have extended brands in the clothing and cosmetics areas. In terms of consumers` perception of brand image, it was found that clothing and cosmetic brands were perceived similarly. In addition, significant differences were found in consumers` preferences and purchase intentions of clothing and cosmetic brands, and those whose perceptions of brand image did not change or" increased after looking at advertising images had more positive brand attitudes than the group of people who had higher perception of brand image before looking at advertising images. Therefore, in terms of brand extension, it was revealed that the image of a parent brand affected an extended brand, and that the higher was consumers` recognition of brand image through advertising, the more positive was their attitude toward the brand.

Fashion savvy II: 타인의 부정적 평가에 대한 두려움, 자아존중감과 의복구매 자신감이 fashion savvy 에 미치는 영향

박혜정 ( Hye Jung Park ) , 전경숙 ( Kyung Sook Jeon )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 562-575 ( 총 14 pages)
5,400
초록보기
The purpose of this study was to test the determinants of fashion savvy. As determinants, this study examined fear of negative evaluation by others and self esteem as subject-related variables and consumer confidence in fashion decisions as the product-related variable. It was hypothesized that fear of negative evaluation and self esteem influence fashion savvy both directly and indirectly through consumer confidence in fashion decisions. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and path analysis were conducted. Tests of the hypothesized path show that one factor of fear of negative evaluation and self esteem influence fashion savvy directly and indirectly through consumer confidence in fashion decisions. More specifically, ``fear of negative impression and judgment`` factor negatively influences ``marketing literacy`` and ``consumer self-efficacy`` of fashion savvy. whereas self-esteem positively influences ``consumer self-efficacy`` of fashion savvy. In addition, consumer confidence in fashion decisions influences all six factors of fashion savvyThe implications of these findings and suggestions for future study are also discussed

배기팬츠의 엉덩이둘레 여유분과 밑의길이 여유분 면화에 따른미적 이미지

최은주 ( Eun Ju Choi ) , 서미아 ( Mi A Suh ) , 어미경 ( Mi Kyung Uh )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 576-584 ( 총 9 pages)
4,500
초록보기
The purpose of this study is to define the detailed factors related to expressing the aesthetic image of various baggy pants with changes to the hip circumference and crotch length ease. For this, detailed factors expressing the aesthetic image of baggy pants were deduced, and the aesthetic image and mutual influence according to the change in the hip circumference and crotch length ease were analyzed. Nine baggy pants with different levels of hip circumference and crotch length ease were produced as experimental pants. The image of each pair of experimental baggy pants was evaluated based on pictures taken of the pants worn by a woman in her 20s with a standard body figure. The image assessment team was composed of 105 clothing majors. The research results are as fallows. Three aesthetic image factors of baggy pants were extracted: attractiveness, elegance and activity. When there was not much ease in the hip circurmfereuce and crotch length of the baggy pants, it appeared to look more attractive, younger and fashionable. A dignified and feminine image was perceived more when there was less ease in the hip circumference regardless of the crotch length. Because there was less ease in the hip circumference and crotch length, it appeared to be more comfortable, active and soft. These research results show that baggy pants with too much ease in the hip circumference or crotch length are perceived to be less attractive and actually as inactive. As seen here, there is a difference in the aesthetic image according to the change in the hip circumference and crotch length of the baggy pants; therefore, baggy pants which suits a person`s own body type can be chosen to enhance the preferred aesthetic image. of individuals.

A study on procedure for classifying male muscular lower body somatotype from general anthropometric database

( Minji Lee ) , ( Jongsuk Chun )
복식문화학회|복식문화연구  21권 4호, 2013 pp. 585-595 ( 총 11 pages)
5,100
초록보기
The most researches developing pattern of compression style sportswear were targeted at the live model that has muscular body build. The purpose of this study was developing a method for classifying men``s lower body types in terms of muscular body build. The 3D human body scan data and body measurements of 30s of Size Korea were analyzed. The subjects (n=203) were men between the ages of 30 and 39 years. Men``s muscular body build was classified with two key dimensions, thigh girth and calf girth. The subjects were divided into four groups. From each group, average subjects (n=42) whose height and weight were close to the mean value (mean±1/2 S.D.) were selected. 42 subjects were divided up as four groups. Group I (n=7) was thigh and calf developed body type. Group II (n=9) was thigh developed body type. Group III (n=11) was calf developed body type. Group IV (n=15) was thigh and calf undeveloped body type. Four groups had distinct different at widths (n=4), depths (n=4), and girths (n=9) dimensions. The results showed that the muscular men in their 30s could be defined by thigh and calf girths. The thigh developed muscular men had thigh girth over 60cm and the calf developed muscular men had calf girth over 38cm. From each group one representative was selected by 3D body scan figure.
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