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논문검색은 역시 페이퍼서치

복식문화연구검색

The Research Journal of the Costume Culture


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 21권 6호 (2013)

증강현실 패션 어플리케이션이 즐거움, 만족 및 행동의도에 미치는 영향

소지인 ( Ji In So ) , 김선희 ( Sun Hee Kim )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 810-826 ( 총 17 pages)
5,700
초록보기
The purposes of this study were to analyze the effects of the experience realms (entertainment, educational, escapist, and esthetic) of augmented fashion reality applications on consumers` pleasure, satisfaction, intention of reuse, and purchase intention. This study is based on the survey subjecting those who have an iPhone. A total of 207 questionnaires were processed in analysis. Descriptive analysis, frequency analysis, reliability analysis and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, entertainment and esthetic experience positively influenced consumers` pleasure. Second, entertainment, educational and esthetic experience positively influenced satisfaction. Third, pleasure positively affected satisfaction. Forth, both pleasure and satisfaction positively influenced intention of reuse and purchase intention. Fifth, there were significant differences in the effects of the experience realms of augmented fashion reality applications on pleasure, satisfaction, intention of reuse, and purchase intention by gender. In conclusion, pleasure and satisfaction that influence reuse intention and purchase intention were influenced by the experience realms. When consumers feel satisfaction and pleasure in experience realms of augmented fashion reality applications, they are more likely to reuse of an augmented reality fashion application, and to purchase the products consumers were implementing an augmented reality fashion application for.

패스트 패션 브랜드 구매의 선행변수

박혜정 ( Hye Jung Park )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 827-843 ( 총 17 pages)
5,700
초록보기
The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer- related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.
5,600
초록보기
This study investigated the characteristics and changes of cotton and silk textile production in Honam district, especially in Gurye, Jella Province from the 1930s to the 1980s. To do this, research method in this study was both literature and fieldwork research and results were as follows. First, in terms of cotton fiber cultivation of Gurye, Chinese Cotton(在來綿) has been substituted for America Cotton(陸地綿) and additionally, Yellow Cotton(黃綿) has been cultivated in the 1930s. Also, in terms of silk fiber cultivation of Gurye, Joseon Silkworm has been substituted for Japanese Silkworm by inflowing the Japanese mulberry tree. Second, in terms of spinning method, cotton spinning has been conducted at every house by an individual tool from the 1930s to the 1950s and has been gradually changed to mechanization by market shop equipped with mechanized cotton gin and cotton whipping tool. However, there have been no changes in silk spinning method from the 1930s to the 1980s. Third, loom type has been changed from the traditional Korean back-strap loom to the treadle loom between the 1930s and the 1940s. Fourth, dyeing was conducted by chemical dyestuff after weaving. The circulation of textile was done through the joint market by Japan in the 1930s~1950s and has changed to the market sales by producers since the 1950s. Fifth, since the 1970s, the outputs of cotton and silk textile of Gurye have been reduced. This was connected with the westernization and the inflow of the synthetic fiber and cloth in cotton and was related to the changes of the nation policy and silk fiber inflow from the china to the Korean farm villages.

한국 전통 버선본집의 형태, 색상, 구성 기법 분석 및 감물염색 문화상품 개발

홍희숙 ( Hee Sook Hong ) , 김기억 ( Gi Eok Kim )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 860-876 ( 총 17 pages)
5,700
초록보기
The pattern cases for Korean traditional socks are named “beoseonbongip” which means a pouch to keep patterns for making “beoseon”. “Beoseon” is Korean traditional socks. This study is to identify characteristics of the pattern cases and to develop cultural products based on the unique characteristics of the pattern cases. One hundred fifty one photos of “beosonbongip” were collected and quantitatively and qualitatively analyzed. Seventy percent of them were made between Joseon Dynasty and 1960s. As a result, most of the collected pattern cases are rectangular and square shapes, red color, and silk fabrics, and sizes of them are from 9cm to 15cm. A few pattern cases with different sizes and colors were also observed. Most pattern cases were made by fixing two among four triangle pieces which made by folding four tips of a rectangular or square cloth and then puting a not or a loop on the remaining triangle pieces in order to open and close the pattern cases. In a small number of the pattern cases, three of the four pieces were fixed and a button, a bead, a broach, or two nots or two loops were put on the other piece for opening and closing. Products such as apparels, bags, pouches, frames, and key holders were made using “beoseonbongip” form and construction method. This shows that “beoseonbongip” is a useful motive for creative product development.

패션 브랜드 모바일 SNS의 특성에 관한 실험적인 질적 연구 -모바일 페이스북(Facebook)을 중심으로-

이유정 ( Yoojung Lee ) , 이영주 ( Young Ju Rhee )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 877-890 ( 총 14 pages)
5,400
초록보기
This study was an experimental qualitative study on the characteristics of fashion brand`s mobile SNS. The study was focused on mobile Facebook and identified the characteristics of fashion brand`s mobile SNS. In-depth interviews were conducted with 10 people in the 20s, who have used fashion brand`s mobile Facebook application and currently live in Seoul or Gyeonggi province. After analysis of the in-depth interview data, four characteristics of fashion brand`s mobile SNS were identified as follows. First, it was possible to access fashion brand`s mobile SNS at any time anywhere, if users needed brand-related information. In this study, this characteristic was named ‘fashion accessibility’. Second, it was possible to access update-information using fashion brand`s mobile SNS or get up-to-date information about the brand in real-time. In this study, this characteristic was named ‘fashion recentness’. Third, it was possible to store or capture fashion brand-related images and texts. In this study, this characteristic was named ‘ease of storage of fashion data’. Fourth, fashion brand`s mobile SNS was useful in various ways to fashion consumers, so this characteristic was named ‘fashion usefulness’ in this study. The study extracted 10 sub-characteristics of the characteristics of fashion brand`s mobile SNS based on the results of a qualitative study. This study has significant value which suggests directions for future research. Also, this paper is expected to provide managerial implications to fashion companies that need to develop mobile SNS marketing strategies.

지각된 상호작용성이 모바일 패션 쇼핑몰 구매의도에 미치는 영향

김민정 ( Min Jung Kim ) , 신수연 ( Su Yun Shin )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 891-906 ( 총 16 pages)
5,600
초록보기
In this study, we identified the factors of perceived interactivity and verified the path model of effects of these factors on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. To develop the conceptual model, we consulted the related precedent studies and searched various kinds of literatures. To verify the conceptual model, we conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows. Control, responsiveness and two-way communication, and contextual offer were identified as the factors of perceived interactivity. Perceived interactivity and perceived ease of use had positive effect on perceived usefulness. Perceived usefulness affected attitude toward purchase, and attitude toward purchase influenced positively on purchase intention. Perceived usefulness affected purchase intention directly as well as indirectly through attitude toward purchase. Based on the results, we proposed the marketing strategies for mobile fashion shopping businesses.

문화 및 웨딩 메이크업과 헤드드레스가 이미지 지각에 미치는 영향

이은실 ( Eun Sil Lee ) , 김민정 ( Min Jung Kim )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 907-920 ( 총 14 pages)
5,400
초록보기
The purpose of this study was to examine interactive effect of wedding makeup, head dress, and perceiver`s culture on bride`s image perception. Image analysis was carried out by 10 photos which was designed for brides in their twenties with different makeup and head dress. Subjects were female university students in Seoul, Korea and 100 black female university students in Delaware, U.S. The result of study was as follows. Image perception by bride`s makeup and head dress was classified as five dimensions: ‘distinctive’, ‘tidy’, ‘elegant’, ‘soft’, and ‘beautiful’. There was a significant difference in image perception from culture and head dress. The result of interactive effect due to culture and makeup showed that Korean students perceived pink makeup as close to more elegant image, and American students felt orange makeup. We can know through above contents that there was significant difference in image perception by makeup and head dress between Korean and American students. Also, American students in general evaluated the photos (stimulus) presented positively compared to Korean students. This can be interpreted as a meaning that the degree to perceive each photos of American students was lower than Korean students.

소비자의 스포츠 관여도가 스포츠 스폰서십에 대한 태도와스포츠웨어 브랜드 자산 및 구매의도에 미치는 영향

황춘섭 ( Choon Sup Hwang ) , 최미현 ( Mi Hyoun Choi )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 921-937 ( 총 17 pages)
5,700
초록보기
Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor`s brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers` attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor`s brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

의복 추구 혜택 집단별 의복 선택 기준과 기분 상태별 선호 의복색 연구

유지헌 ( Ji Hun Yu ) , 김민경 ( Min Kyung Kim )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 938-949 ( 총 12 pages)
5,200
초록보기
This study aimed to provide the basic data of the establishment of marketing strategies by dividing consumer groups in accordance with the pursuit of clothing benefit, and then understanding the importance of clothing selection criteria in those groups, whether there are any differences in it between groups, and whether there are any differences in preference of clothing color depending on the mood state of those groups. The scale of this study was comprised of the pursuit of clothing benefit factors, clothing selection criteria factors, and the factors related to preference of clothing color by each mood state. In the results of the analysis, the factor most considered when male and female consumers in 20s~30s purchase clothing was fitting, and followed by convenience, stable shape, condition, design, and others` reaction in order. However, those ‘design’, ’convenience’, ‘others’ reaction’ and ‘condition’ factors were significantly different between groups. Therefore, the significance of this study is that fashion brands could develop new positioning maps for marketing and promotional strategies based on the pursuit of clothing benefit shown in this study.

가정용 세탁기, 세제 및 오염의 종류별 세탁 성능 비교 -세탁성, 헹굼성, 섬유손상도, 엉킴도를 중심으로-

박서경 ( Shu Jing Piao ) , 박명자 ( Myung Ja Park )
복식문화학회|복식문화연구  21권 6호, 2013 pp. 950-960 ( 총 11 pages)
5,100
초록보기
The purpose of this research is to provide accurate information of household washers and detergents for consumers, so that help the producers who make washing machine and detergent to get basic material and also help consumers to choose washing machine. Experiment was proceed with two type of washers to compare energy consumption, washing performance, rinsing effectiveness further, damage caused by entanglement of laundry and fabric was assessed. Detergent P and T were used to compare the performance related to differences of ingredients of detergent. Soiled fabrics of EMPA 108 set were used to evaluate performance of washing by different types of contamination. A summary of experimental results are : First, for the consumption of water, drum-type washer consumed 53% less than pulsator-type washer. On the other hand, the washing time was almost similar for both these machines, but pulsator-type washer showed shorter progress, implying that power saving was more efficient in this case. Second, the drum-type washer showed better performance for contamination with all types of detergent, but the pulsator-type washer showed better rinsing performance. Third, the drum-type washer performed less data of tangle level and fabric damage. Fourth, detergent “P” exhibited better washing performance than did detergent “T”, regardless of the type of soil. And with no limit of detergent variety, water-soluble protein soil showed high removal rate, liposoluble soil especially pigment was hardly removed.
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