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논문검색은 역시 페이퍼서치

복식문화연구검색

The Research Journal of the Costume Culture


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 22권 5호 (2014)
5,500
초록보기
This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall ‘S’, while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall ‘P’, and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall ‘N’. Third, examining the correlation between product satisfaction for the shopping mall ‘S’, ‘P’, and ‘N’ with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

조선시대 중치막(中致莫)의 착용례와 형태 연구

금종숙 ( Jong Suk Keum )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 670-687 ( 총 18 pages)
5,800
초록보기
This study focused on Jungchimak (coats with side slits) which was typically worn by men in the mid and late Joseon Dynasty. It was done research by examining the case of wearing Jungchimak centering on literature and paintings and analyzing its changes in terms of its form based on the relics that have been found in order to suggest the standard for the evaluation of the period of Jungchimak. Results are as follows. First, men who wore Jungchimak were the king, crown prince and Aristocratic under the official uniform or other robes or as ordinary clothes and shroud. Second, Jungchimak for king was mostly made of Dan (satin damask) and mostly jade green & navy in color, and it commonly used dragon pattern, cloud and treasure pattern, or grape pattern. The fabric used to make Jungchimak for crown prince was Dan & Ju (coarse-finished silk) and puple, green, jade green & navy in color. The fabric used to make Jungchimak for Aristocratic was Ju and indigo or white in color. Third, 251 relics have been announced until now. Most of them were made of silk fabric and had cloud and flower patterns. Fourth, Jungchimak showed changes through time in terms of collar and sleeve shapes, the ratio of armhole to sleeve opening, Geotseop (panel sewn on front opening for overlapping), Dang and Mu (side panel), the ratio of the total length of outer collar to the length of side slits, and the ratio of chest size to the width of lower end.

Jean-Charles de Castelbajac 작품에 나타난 팝아트의 표현 특성

김선영 ( Sun Youong Kim )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 688-701 ( 총 14 pages)
5,400
초록보기
This study examined the expression characteristics in pop art works of Jean-Charles de Castelbajac. The study here aimed at possibility to find a design development in building up the unique art world of creativity based on popularity, artistry, and originality without confinement to the trend only. For the research method, review of literature and analysis about Castelbajac`s works reflecting the pop art feature in the collections from 2000S/S to 2012F/W were performed. The results of research are as follows. The external expression form of Castelbajac`s works based on pop art was grouped roughly into use of mass culture image, appropriation of pop art expression technique, and parody of art works. First, his work appeared as application of the mass culture image such as symbolic thing in the modern consumer society, object in an ordinary life, character of well-known animation, national flag and famous star. Second, such appropriated pop art techniques showed as pop color in strong primary color and silk screen, photomontage, collage, assemblage, graffiti, and lettering. Third, a variety of images featured earlier in art works were shown in parody. These works are valuable in that they are expressed aesthetically through regeneration of popular culture`s various images in view of fashion, they are described in the non-traditional value with frolic resistance and deviation out of existing fashion norm, and they are given the dynamic creativity integrated with art and fashion.

한국 남자 청소년(14~19세)의 손 치수 성장 경향에 관한 연구

김현숙 ( Hyunsook Kim ) , 천종숙 ( Jong Suk Chun )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 702-711 ( 총 10 pages)
4,500
초록보기
This study was performed to investigate the hand size growth of Korean adolescents boys. Subjects were between 14 and 19 years (n=352). We collected the right hand size data of 19 measurements from each subject using 3D hand scanner. The total 26 hand measurements were analyzed including seven calculated measurements. Subjects were divided into three age groups (early, middle and late). Their hand size were compared. The results showed that all hand length measurements were significantly difference among age groups. Adolescent boys hands were sharply grown at age 16 years old. The hand dimensions of middle age group were compared with twenties men (n=215). There were significant differences between two groups. The middle age adolescents` hands were shorter and thicker than twenties men. Subjects were also divided by weight and height. Weight and height was closely related to hand size. The heavier and taller subjects had the thicker hand. Their fingers were longer than others. The adolescent boys and twenties men who were taller than the twenties` average height (173.4cm) were compared. Twenties men`s hands were longer and thinner than that of adolescent boys. These results imply that the male adolescent hands grow short and thick in the adolescent period. Fingers continuously grow up as a long and thin shape after adolescent period.

조선시대 다회장의 분포 및 도구에 관한 연구

박윤미 ( Yoon Mee Pare ) , 최연우 ( Yeon Woo Choi )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 712-727 ( 총 16 pages)
5,600
초록보기
Dahoejangs in the Joseon Dynasty were craftsmen who belonged in the Gyeonggongjang in Hansung government office. Out of 2,841 craftsmen who specialized in 129 types of work, 1 of them were Dahoejangs. Dahoejangs were craftsmen who made cords. However it was not passed down and currently Maedeupjangs are making cords and making Maedeup with the cords they have made. In the Uigwes the composition of Dahoejangs number and types of tools used in creating good for ceremonies are indicated. This study has found records of Dahoejangs from 50 Uigwes. The tools used were indicated as Haesagee, Hapsagee, Hapseongee, Yeonsagee, Sangsagee, Dahoegee, Yungjapan and some others. Haesagee is a tool that winds thread from a skein to a spool. Hapsagee is a tool that combines more than two yarns together. Hapseon is for combining thicker threads. Yeosagee is not a process of scouring for refining, but is assumed to be a tool to twisting yarn. There are no information left about the shape or working methods of Sangsagee but it is considered to be a tool for doubling several threads together. Based on the existing artifacts and painting of Dahoe, it is assumed that threads were woven on usually a round plate or bowl. Youngjapan is considered to be a tool for making tassels. This shows that Dahoejangs made tassels and it was completely separate from making Maedeups. There, it is evident that Dahoejangs made cords as well as tassels but the work of Maedeupjang were constricted to only making Maedeup with the cords given to them.

자기주장성과 외모만족이 심리적 안녕감에 미치는 영향

박혜원 ( Hea Won Park ) , 정명선 ( Myung Sun Chung )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 728-742 ( 총 15 pages)
5,500
초록보기
decision postponement, 의사결정 연기, ongoing search behavior, 지속적 탐색행동, overchoice confusion , 선택과잉 혼란, similarity confusion, 유사성 혼란

패스트 패션 브랜드에 대한 소비자 의사결정 연기의 선행변수

박혜정 ( Hye Jung Park )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 743-759 ( 총 17 pages)
5,700
초록보기
The purpose of this study is to identify the antecedents of consumers` decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

웹 2.0 시대 패션에 나타난 남성의 자아이미지 -퍼스널 패션블로그를 중심으로-

서성은 ( Sung Eun Suh )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 760-775 ( 총 16 pages)
5,600
초록보기
In the era of 2.0 web, blog has become the media that men can express themselves with fashion more actively and independently, as paying much attention to their personal appearance and cultivating an upscale lifestyle. They often create their fashion images in the virtual space where enables a free and creative operations of self-expression. The study aims to identify the types of men`s ego-images represented on the personal fashion blogs based on the framework of analysis from the previous research (Suh, 2014), to build the base data for analyzing men`s fashion style in 21st century that reflects changes in men`s sexual images, and to verify the framework as comparing with the previous case study about the women blogs (Suh, 2014). The case studies conducted 5 men`s personal blogs such as bryanboy, iamgala, little fashionisto, katelovesme, and stylentonic. The study results almost same types of women`s ego-images as following. The imaginary ego-image is classified as narcissism, regression, identification, and virtuality, the social ego-image as symbolism of roles and others` desire, the real ego as primary instinct, practical reality, object a, jouissance and sexual perversion. The personal style of men shown on the fashion blogs appears as a significant factor to analyze male customers in the growing men`s beauty and fashion market.

현대 패션디자인에 표현된 모듈러 시스템의 구조방식

윤정아 ( Jcong A Yoon ) , 이연희 ( Youn Hee Lee )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 776-793 ( 총 18 pages)
5,800
초록보기
This study attempted to figure out the usage of the modular system in other fields through literature review and empirical study, analyze its structural method in fashion. After analyzing architecture & product-related books, the Internet data and previous studies, the modular system`s five structural methods were obtained. Then, 991 photos of women`s clothes from 2003 to 2014 were collected through the fashion websites in Korea and abroad. The results can be summarized as follows: First, the following five structures were derived: assembling structure, overlapping structure, arrangement structure, inserting structure and folding structure. Second, according to analysis on the structural method of the modular system in modern fashion, overlapping structure (34%) was the most common. Third, in fashion, the use of fastener for installation and removal is important for assembling structure. In terms of overlapping structure, 3D volume by vertical accumulation was commonly observed. Arrangement structure revealed a horizontal and flat shape through simple arrangement. In inserting structure, on the contrary, non-standardized modules were used as a part of clothes or decorative elements. In folding structure, origami technique for reduction and expansion was used.

패션제품 판매원의 감정부조화와 감정지능이 친사회적 행동에 미치는 영향 -백화점 판매원을 중심으로-

이경복 ( Kyung Bok Lee ) , 정명선 ( Myun Sun Chung )
복식문화학회|복식문화연구  22권 5호, 2014 pp. 794-808 ( 총 15 pages)
5,500
초록보기
This research aimed to examine the effect of emotional dissonance and emotional intelligence on the prosocial behavior of fashion salespeople in department stores, and whether emotional intelligence mediates the relationship between emotional dissonance and prosocial behavior. Moreover, we aimed to suggest a method to improve the prosocial behavior of salespeople as a strategy to obtain a continuous competitive advantage in an increasingly competitive fashion distribution environment. This research was conducted through a questionnaire survey, and 345 responses were collected from department store salespeople for the final analysis. First, the analysis results showed that the emotional dissonance of salespeople arose from their dealings with their organization and with customers. Prosocial behavior was deduced to be a factor of the cooperation with coworker and extra-role customer service. The emotional intelligence was deduced to be a factor of the use of emotion, regulation of emotion, self-emotion appraisal, and others´emotion appraisal. Second, with a higher level of emotional dissonance against the organization, there was less cooperation with coworker, while a higher emotional dissonance against customers resulted in increased cooperation with coworker. Third, it appeared that with a higher level of emotional dissonance against the organization, there was a higher utilization of use of emotion, self-emotion appraisal, and others´emotion appraisal of emotional intelligence. Fourth, as the regulation of emotion, self-emotion appraisal, and use of emotion were higher, there was more cooperation with coworker, whereas an increase in the utilization of one`s own emotion and emotional control resulted in a higher level of extra-role customer service. Finally, emotional intelligence has a significant mediating effect between emotional dissonance and prosocial behavior. The above results suggest that for department stores to improve the prosocial behavior of their sales staff requires the establishment of a method to enhance the emotional intelligence of the staff. The results also indicate that there is a need for department stores to prepare a systemic tool to enable them to select people with a high degree of emotional intelligence when recruiting salespeople.
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