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논문검색은 역시 페이퍼서치

복식문화연구검색

The Research Journal of the Costume Culture


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 격월
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 1226-0401
  • - 간행물명 변경 사항 :
논문제목
수록 범위 : 26권 5호 (2018)

뷰티 블로거에 대한 중국 소비자의 준사회적 상호작용이 동영상 태도와 제품 태도에 미치는 영향

남미나 ( Meina Nan ) , 박지선 ( Jee-sun Park )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 649-664 ( 총 16 pages)
5,600
초록보기
With the rapid growth of the Chinese cosmetics market and the continuous introduction of new products into the market, beauty videos generated by other consumers, that are by beauty vloggers, have become a major source of information for cosmetics consumers. With the popularity of beauty vlogs in China, beauty vloggers have become influencers who affect consumers’ information processing and attitude development regarding cosmetic products and beauty routines. The current study aims to explore the characteristics of beauty vloggers that affect consumers’ attitudes toward both the beauty vlogs and the products featured in those vlogs. Based on parasocial interaction theory, the study examines whether perceived characteristics of beauty vloggers influence consumers’ perceived parasocial interaction, which in turn influences their attitudes. The study employs an online survey, which was administered to female consumers in China. Data from a total of 372 responses was used for analysis. Findings show that the perceived similarities to and perceived trustworthiness of vloggers have a significant impact on parasocial interactions, which influences consumer attitudes toward both the vlogs and the products shown in them. Perceived reliability and perceived attractiveness are shown to have a positive impact on consumer attitudes toward vlogs. Perceived expertise, attractiveness, similarity, and trustworthiness have all been shown to affect product attitudes. These results show that while beauty vlogs have a significant impact on consumers’ decision-making processes, the perceived characteristics of beauty vloggers themselves are important to consumers in the development of their attitudes toward both vlogs and products.

노년 비만남성의 체형연구를 통한 실버 의류산업 활성화 기반 구축

성옥진 ( Ok Jin Seong ) , 김숙진 ( Sook Jin Kim )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 665-678 ( 총 14 pages)
5,400
초록보기
The purpose of this study is to promote the elderly apparel industry for the increasing numbers of elderly obese male population. In the study, a total number of 249 males between the ages of 60 to 85 were studied to analyze their body types and differences. The group had a Rohrer Index of 1.6 or higher and BMI of 25 or higher. The noticeable physical differences in the group were shorter waist front length, bigger waist and hip circumferences with increasing age and slimmer limbs that are associated with the natural aging process with or without obesity. The obese body types have been classified in the following 3 different categories. Type 1 is the group that has lower body obesity with broad shoulders and relatively slimmer abdomen than a heavy bottom. A total number of 84 people belonged to the type 1 obesity category which makes up 33.8% of the total. Type 2 is the group that has upper body obesity with especially large abdominal obesity. A total number of 76 people, 30.5% of the total, were classified as type 2. Type 3 is the group that has whole body obesity with balanced obesity in the whole body. A total number of 89 people, 35.7% of the total, made up type 3.

패션콘텐츠 제공 미디어 플랫폼의 경쟁 적소 분석 - 패션 매거진, 인터넷 포털, SNS 이용자 충족을 중심으로 -

양윤정 ( Yoonjoung Yang ) , 김미현 ( Mihyun Kim )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 679-699 ( 총 21 pages)
6,100
초록보기
This study analyzed and discussed the competition relation between various media platforms, particularly fashion magazine, the Internet portal, and social networking (SNS) that provide fashion contents. The following results were obtained through this study. First, the Internet portal ranks the highest in all factors, followed by SNS, and fashion magazine as the lowest. Second, the Internet portal was competing with fashion magazine and SNS because there is an overlap between the two platforms. By contrast, SNS has a relatively low degree of overlap with fashion magazines, and they are complementary to each other. Third, the Internet portal has a strong advantage over fashion magazine and SNS in all factors. On the basis of the results of this study, we can summarize remarkable points in strategy formulation as follows. First, the Internet portal, which is popularized by “usage accessibility,” is expected to continue to dominate the competition over other media platforms while providing greater gratification to users of fashion contents. Second, the competitiveness of fashion magazines, which has been shrinking dramatically, lies in the diversity and quality of fashion contents. Innovating ways to develop creative fashion content and improve the quality through more in-depth analysis of the reader is essential. Third, SNS is slightly behind the Internet portal as a whole; however, it is one of the emerging platforms in the fashion content market because of its competitive advantage in terms of gratification opportunities.

모란꽃 이미지를 활용한 니트 패션 디자인

천위 ( Yu Chen ) , 장정임 ( Jung Im Jang ) , 이연희 ( Younhee Lee )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 700-713 ( 총 14 pages)
5,400
초록보기
The purpose of this study is to analyze the characteristics and symbolism of peony, the traditional noble flower, create knit fashion designer applying the aesthetic beauty of flower, and suggest the various possibility of developing knit fashion design. As for the study method, the study conducted review on literature and previous studies to investigate on history, characteristics, symbolism of peony, and examined various expressive technique through previous studies about fashion design using flower images. To express characteristics of peony in three dimensions, the study investigated and reflected on crochet expressive technique to design 4 women’s knitwear. The results are as below. First, as shape of peony is big, voluminous, fancy and noble, it symbolizes wealth and beauty. Including red which is the generally known color of peony, there are yellow, white, pink, purple, green, blue, black, gray, white purple, white color. This study reflected characteristics and symbolism of peony and created knit fashion design applying abundant aesthetic characteristics of flower. Second, crochet method is advantageous as it is operable with thread and hooked crochet hook without time and space restriction, it can create unique fashion design. Crochet knitting on hand knit can diversity changes to express relief textures, and as there is no limit in size, it can be applied to small props to big pieces. This study suggested the various possibility of knit fashion design development and various expressive possibility on modern fashion design.

패션광고 유형과 패션브랜드 확장, 소비자 혁신성이 광고신뢰도에 미치는 영향

김선아 ( Sun Ah Kim ) , 황선진 ( Sun Jin Hwang )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 714-726 ( 총 13 pages)
5,300
초록보기
This study investigates the effects of the type of advertisement, brand extension, and consumer innovativeness on the credibility of fashion advertisements. The factorial design is constructed as a 2(type of fashion advertisement: general vs. cross-media) × 2(consumer innovativeness: high vs. low) × 2(the type of fashion brand extension: similar vs. dissimilar) three-way mixed design in which consumer innovativeness is the between-subjects variable. Subjects of this study included 210 men and women in their 20s and 30s who resid in Seoul and had SNS experiences. Frequency analysis, credibility analysis, three-way ANOVA, and simple interaction analysis were conducted using the SPSS 20.0 statistics package. The results are as follows: First, the type of fashion advertisement had a significant effect on advertising credibility. Cross-media advertisements had a more positive effect than general advertisements on all of the dependent variables. Also, the type of brand extension and consumer innovativeness showed significant effect on advertising credibility and the interaction effect between the type of fashion advertisement and consumer innovativeness was significant. Lastly, the effect of different types of brand extensions on advertising credibility showed a significant difference according to consumer innovativeness. Thus, a marketing strategy using cross-media advertising is proven to be effective in gaining consumer trust for a fashion brand.

3D 가상착의 프로그램을 활용한 청소년 남학생의 보디스 원형 비교

차수정 ( Su-joung Cha )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 727-743 ( 총 17 pages)
5,700
초록보기
In this study, we used the 3D simulation program to create bodice patterns for adolescents boy students and analyze the fitting and air gap through 3D simulation. The purpose of this study was to select the bodice pattern method that best suited the body shapes of the adolescents male students. The subjects of this study were the French E pattern, Japanese N pattern, and Korean industrial L and J patterns. The applied size was the sixth Korean human body size survey data of 2010 Korea. The age range of the subjects was 13-18 years. DC Suite Program Ver. 5.1 was used, and SPSS 23.0 program was used for data analysis. As a result of comparing the shapes of the bodice patterns in the 3D simulation program, the E pattern had two waist darts on the front and one shoulder dart and one waist dart on the back, and the J and L patterns only had one dart on the back. The N pattern had no darts on either the front or back. As a result of examining the appearance evaluation of the pattern, air gap, color distribution, and clothing cross-section, the E pattern was evaluated as the closest to the body, and the N pattern was evaluated as the pattern with the largest allowance. The J pattern was evaluated as the best fit for body shape of the male adolescents. However, it is necessary to develop a pattern system by adding extra ease in setting the center front length.

Fashioning the final-year dissertation

( Michael A. Hann ) , ( Yanyan Liao )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 744-753 ( 총 10 pages)
4,500
키워드보기
초록보기
This paper is concerned with the English language provision associated with a group of fashion and interior design students at Shanghai International College of Fashion and Innovation (known as ‘SCF’), Donghua University, Shanghai, China. The specific names of the two courses are ‘Fashion Innovation’ and ‘Fashion Interior’ (though there is much variation in these among staff and across printed documentation). All teaching at SCF is through the medium of English. The study is informed by data obtained from a questionnaire circulated among a population of 151 students and semi-structured interviews with five staff involved (academic session 2017-2018) in final-year dissertation supervision. Based on the results obtained, appropriate developments are suggested, aimed simply at ensuring that future final-year students at the institution have the necessary English language skills to complete high-quality, final-year dissertations, and that the supervision of these are straightforward. The focus is on the current curriculum and on pre-sessional and in-sessional provisions in English for Academic Purposes (EAP). Overall, the paper identifies issues that appear to be of concern internationally, and highlights the importance of English language support for students, who, although their first language is not English, are faced with completing a final year dissertation in English.

나일론 승화전사 디지털 프린팅의 컬러 재현성 및 견뢰도에 관한 연구

최경미 ( Gyung-me Choi ) , 김기훈 ( Ki-hoon Kim )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 754-763 ( 총 10 pages)
4,500
초록보기
This study examined the color reproducibility and color fastness of digital textile printing for nylon sublimation transfer. After measuring the temperature and time suited to nylon sublimation transfer, the researchers conducted various tests for comparison and analysis including polyester transfer paper on polyester fabric to check dyeing characteristics, color change, sharpness, and the rubbing fastness of the dyeing samples for nylon sublimation transfer. These tests produced the following results. At 185℃ and 187℃, the sublimation transfer dyeing characteristics of nylon were similar to those of polyester and the researchers even observed superior color development in some colors; at a low temperature of 180℃, the sample that was worked on had the lowest level of color development. The examination of color difference (ΔE), which compared L*a*b* values, showed that the ΔE value of magenta was 10.34, that of yellow was 24.70, and that of black was 15.28. These results highlight the important role of heat treatment temperature and time on color development in nylon sublimation transfer. Concerning sharpness, the samples subjected to higher temperature heat treatment exhibited fewer color spreading phenomena around lines. Thus, dyeing properties and fastness can be enhanced by elongating time at low temperatures and shortening time at high temperatures; however, considering production time constraints as well as the need to produce industrially marketable quantities, the findings of this study suggest that the heat treatment temperature most suitable for nylon sublimation transfer is 187℃ for a duration of 50 seconds.

현대 남성 패션에 표현된 트롱프뢰유

장정임 ( Jung Im Jang ) , 이연희 ( Younhee Lee )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 764-776 ( 총 13 pages)
5,300
초록보기
The purpose of this study is to serve as a reference for creative fashion design by analyzing the types and aesthetic characteristics of trompe l’oeil in contemporary men’s fashion. This research is an empirical study that utilizes both qualitative and quantitative methods to analyze fashion design cases and research articles such as academic papers and professional books. The study covers four major men’s collections: Paris, Milan, New York, and London. The period being analyzed is from 2005 Spring/Summer, which is widely regarded as a turning point at which men’s collections began rapidly, to 2019 Spring/Summer. The study analyzes 471 photos from domestic and international websites, with the following results. Types of trompe l’oeil in contemporary male fashion are classified into four types: (1) the deconstruction of clothing forms or creation methods, (2) optical illusions that create the effect of multiple layers of clothing on a single article of clothing and the reproduction of apparel details and clothing using 2D printing or embroideries, (3) realistic patterns on garments to create a camouflage effect, and (4) articles of clothing containing body images such as the chest, trunk, or internal human anatomy. These aesthetic characteristics in men’s fashion design using types of trompe l’oeil are playful, deconstructive, and decorative features based on hyper-reality. This study aims to acknowledge trompe l’oeil as being widely used in contemporary men’s fashion as a type of formative art, playing a crucial role in creative fashion design.

패션리더에 대한 재고 - 팔로워로서의 대학생 관점 -

박경애 ( Kyungae Park )
복식문화학회|복식문화연구  26권 5호, 2018 pp. 777-792 ( 총 16 pages)
5,600
초록보기
As social media has become a part of daily life, new types of online opinion leaders are emerging, and in turn, changes in traditional fashion leaders and leadership are expected. Considering such changes, this study attempted to reexamine fashion leader types and influence characteristics from the perspective of college students as fashion followers. Students were asked to write an essay identifying their fashion leader and how and why they were influenced by him or her. Sixty essays entitled “My Fashion Leader” were collected and content-analyzed. A total of 78 fashion leaders were identified and categorized into four types including celebrities, social media influencers, friends/family/acquaintances, and people seen on the street in order of frequency. Influence characteristics of the identified fashion leaders included superiority, role model, similarity, and familiarity. Similarity was observed across all types of fashion leaders, while superiority and familiarity were identified for celebrities and friends/family/acquaintances, respectively. The results imply that celebrities, mostly those from the TV, movie, and music industries, are still important as fashion leaders in society regardless of their communication style, while friends/ family/acquaintances as opinion leaders within a consumer group are important to provide information, advice, and help. However, social media influencers between the two groups are expanding the influence.
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