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논문검색은 역시 페이퍼서치

대한미용학회지검색

Journal of Investigative Cosmetology


  • - 주제 : 자연과학분야 > 가정
  • - 성격 : 학술지
  • - 간기: 계간
  • - 국내 등재 : KCI 등재
  • - 해외 등재 : -
  • - ISSN : 2508-8009
  • - 간행물명 변경 사항 : 한국두피모발미용학회지(~2009) → 대한미용과학회지(2010~) → 대한미용학회지(2011~)
논문제목
수록 범위 : 16권 4호 (2020)

DISC 행동유형이 피부관리실 서비스품질과 고객 만족에 미치는 영향

김영옥 ( Young Ok Kim ) , 서혜옥 ( Hye Ok Seo )
대한미용학회|대한미용학회지  16권 4호, 2020 pp. 403-412 ( 총 10 pages)
4,500
초록보기
In the present work, our main aim was to study the effects of Disc behavior on the quality of service and customer satisfaction in the skin care shop. The research results are intended to help the skin care shop operate with the aim of preventing customers from leaving the skin care shop and increasing customer satisfaction. This study was conducted in Seoul Samples were collected through an online survey of men and women in their 20s and 60s who had experience in using the skin care shop, using the characteristics of the skin care shop service quality, customer satisfaction, and DISC behavioral type diagnostic paper. A total of 315 copies of the recovered samples were taken as the final statistical analysis data, and the statistical analysis data processing used SPSS 26.0 and the results obtained were as follows. Examining how DISC behavior affects the quality of service in the skin care center, leading (Type D) customers have a positive (+) effect on responsiveness, certainty, expertise and price factors, and a negative (-) effect on personality. It has been shown that social (Type I) customers have a positive (+) effect on price factors, while customers who are stable (Type S) have a positive (Type C) effect on type, reliability, empathy, professionalism, and physical factors. On examining the impact on customer satisfaction according to DISC behavior patterns, it was found that leading (Type D) and cautious (Type C) customers showed positive (+) effects on customer satisfaction. In such a situation where a variety of customized services are required by customers, the quality of service in the skin care shop plays an important role in keeping customers happy. If improved quality of service is provided as a customized service to customers using the skin care shop, it will become a competitive skin care shop by gaining the upper hand in the same industry.

고객 정서적 반응에 대한 미용실 서비스의 진정성 효과 - 점포 유형 조정 효과 -

김경인 ( Kyoung In Kim )
대한미용학회|대한미용학회지  16권 4호, 2020 pp. 413-421 ( 총 9 pages)
4,500
초록보기
The aim of the current study was to examine the effects of trust, consistency, integrity, and empathy, which represent the multidimensional concept of beauty salon workers' service authenticity, on positive and negative emotions, and to evaluate the moderating effect of shop reputation. Multiple regression analysis and two-way ANOVA were performed to find out the influencing relationships between the variables according to the research questions using SPSS21.0 program. A self-administered questionnaire survey was conducted among both male and female of age 20s and older who had visited beauty salons in the last six months. The survey was conducted online for a month in April 2020 through a professional survey company, and a total of 300 copies were distributed, among which 288 questionnaires were finally analyzed. Studies on influencing relationship of service authenticity with positive emotions revealed that positive emotions increased as trust and integrity were felt more. Studies on the influencing relationship of service authenticity with negative emotions showed that negative emotions decreased as consistency and integrity increased. Finally, Test on the moderating effect of shop type between service authenticity and customer emotion verified that positive emotions of customers increased significantly with increase in their trust. Overall, it was confirmed that integrity, consistency, and trust are the important factors in resolving consumers' negative emotions and enhancing their positive emotions at beauty salons. Through this study, we identified the types of emotions that the beauty salon customers showed when a genuine and sincere service was provided to them.

Kano 모델과 Timko의 고객만족계수를 이용한 헤어샵 직원서비스 품질분석

장지연 ( Ji Yeon Jang )
대한미용학회|대한미용학회지  16권 4호, 2020 pp. 423-430 ( 총 8 pages)
4,500
초록보기
The present study attempted to classify the type of beauty salon services using Kano model, and to analyze Timko’s customer satisfaction and potential customer satisfaction improvement (PCSI) index. In this regard, a survey was performed among 281 customers of beauty salons in Gwangju Metropolitan City. For data analysis, first, the customer requirements were classified according to Kano’s two-way quality model. The collected data were analyzed through frequency analysis, and using Microsoft Excel 2007 and SPSS 18.0. From the Kano model, 3 attributes were derived pertaining to the quality of beauty salon services, namely attractive quality, one-dimensional quality, and must-be quality. When both better and worse indices were analyzed, the former was the highest in ‘quick response to customer complaints’ while the latter index was the highest in ‘hairdressing services and service professionalism’. In regard to the PCSI index of the quality of beauty salon services, ‘quick response to customer complaints’ was the most important. It was anticipated that when this requirement is met, customer satisfaction would reach the highest level. Next comes ‘sincerity towards customers’ in the PCSI index. It was confirmed that when this requirement is met, customer satisfaction will increase further.

미용종사자의 직무스트레스가 조직유효성에 미치는 영향과 조직몰입의 조절효과

김서인 ( Seo In Kim )
대한미용학회|대한미용학회지  16권 4호, 2020 pp. 431-441 ( 총 11 pages)
5,100
초록보기
The purpose of the current study was to understand the effect of beauty workers’ job stress on organizational effectiveness and to examine the moderating effect of organizational commitment on job stress and organizational effectiveness. Participants included 303 beauty workers in Busan, Korea who were administered a questionnaire regarding job stress, job satisfaction, turnover intention, and organizational commitment. Data were coded and cleaned prior to analysis using SPSS. The results indicate that job stress had a significant effect on organizational effectiveness, suggesting that stress management for beauty industry workers is an important factor to be addressed for improved organizational effectiveness. A regression analysis was conducted to examine whether job stress that affects organizational effectiveness was moderated by organizational commitment. Results found that there was a significant relationship between job stress and organizational commitment, suggesting that organizational commitment moderates the relationships between job stress, job satisfaction, and turnover intention. Given the current findings, organization management plans that can relieve job stress and promote organizational commitment of employees should be constructed to enhance job satisfaction, reduce employee turnover, and improve systems and personnel, thereby improving business performance.

소비가치 유형이 미용 서비스의 판매촉진과 서비스 이용 지속성에 미치는 영향

장하영 ( Ha Young Chang )
대한미용학회|대한미용학회지  16권 4호, 2020 pp. 443-451 ( 총 9 pages)
4,500
초록보기
The purpose of this study is to examine the effect of consumption value types on the sales promotion of beauty services and the relational continuance of service use, and analyzed through the 318 questionnaires for women using beauty services. The result showed that among the types of consumption value, fashion-pursuit value and social value had statistically significant results for discount and accumulation of sales promotion, and the fashion-pursuit and emotional value had statistically significant results for the relational continuance of service use. Furthermore, both discount and accumulation of sales promotion type had statistically significant results in the relational continuance of service use. Over all this study seeks to be used as a marketing reference for beauty shops by identifying the types of consumption value, the direction to help promote the sales of beauty services, and the continuance of service consumption behavior.

뷰티샵의 조직사회화전략이 조직시민행동과 경영성과에 미치는 영향관계 및 매개효과

박민선 ( Min Sun Park ) , 김은주 ( Eun Joo Kim )
대한미용학회|대한미용학회지  16권 4호, 2020 pp. 453-464 ( 총 12 pages)
5,200
초록보기
The current study intended to explore the influence of beauty salons’ organizational socialization tactics, organizational citizenship behaviors and management performance, and the mediating effect of organizational citizenship behavior on organizational socialization tactics and management performance. Survey was conducted among the employees working at beauty Salon located in Seoul and Gwangju, and 440 survey respondents’ data were used for analysis. Statistical analysis was done using SPSS v. 21.0 statistic software package. Frequency analysis, factor analysis, calculation of Cronbach's alpha, descriptive analysis, correlation analysis, linear regression analysis and mediated regression analysis were performed to analyze the data. The results obtained are as follows: First, organizational socialization tactics was found to mediate the relationship between organizational citizenship behaviors and management performance. Second, organizational socialization tactics was found to influence management performance. Third, organizational citizenship behavior was found to mediate the relationship between organizational socialization tactics and management performance. The results revealed that beauty salons are required to establish marketing strategies that would secure competitiveness in the fierce beauty market through efficient management of human resources.
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